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A new road safety initiative led by University of Limerick and An Garda Siochana has seen students highlight the dangers of drug driving. More than 800 students across Ireland have engaged in a potentially lifesaving project as part of the Road Safety Reimagined initiative. Thirty percent of people killed on Irish roads in the first three months of the year were aged between 16 and 25, according to the Road Safety Authority. With drink driving, drug driving and speeding continuing to be some of the primary causes of serious collisions on Irish roads, students from UL, South East Technological University, and Maynooth University were tasked with reimagining road safety through contemporary marketing concepts and developing solutions to positively affect driving behaviour. The overall winning concept by students from Maynooth University, ‘Chances of you getting home safe aren’t as high as you are’, uses an image of a dice to stress the unpredictability of drug driving. Pictured are winning students (right to left) Victory Omorodiom Saoirse Smith and Elizabeth Imole. Pic Arthur Ellis. A new road safety initiative led by University of Limerick and An Garda Siochana has seen students highlight the dangers of drug driving. More than 800 students across Ireland have engaged in a potentially lifesaving project as part of the Road Safety Reimagined initiative. Thirty percent of people killed on Irish roads in the first three months of the year were aged between 16 and 25, according to the Road Safety Authority. With drink driving, drug driving and speeding continuing to be some of the primary causes of serious collisions on Irish roads, students from UL, South East Technological University, and Maynooth University were tasked with reimagining road safety through contemporary marketing concepts and developing solutions to positively affect driving behaviour. The overall winning concept by students from Maynooth University, ‘Chances of you getting home safe aren’t as high as you are’, uses an image of a dice to stress the unpredictability of drug driving. Pictured are winning students (right to left) Victory Omorodiom Saoirse Smith and Elizabeth Imole. Pic Arthur Ellis.

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UL-led student road safety initiative highlights dangers of drug driving

UL-led student road safety initiative highlights drug driving dangers. Pictured are winning students (right to left) Victory Omorodiom Saoirse Smith...