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Limerick’s ActionPoint collaborates on Key Motorsport Technology project with Dubai based ATCUAE 

Simon Kennedy, Head of Software Sales, ActionPoint, Dr. Mohammed Ben Sulayem, President, ATCUAE and John Savage, CTO, ActionPoint

Limerick’s ActionPoint collaborates on Key Motorsport Technology project with Dubai based ATCUAE 

Irish technology firm ActionPoint, which employs over 100 people and has operations in Ireland, the US and the UK, has been selected from an international field of competitors to deliver a key strategic project for ATCUAE titled “Motorsport Event E-Permit Portal”. The agreement was signed in Dubai between ATCUAE President Dr. Mohammed Ben Sulayem and ActionPoint Co-founder John Savage.

ATCUAE – or to give it it’s full title the Automobile & Touring Club of the UAE – is one of the oldest national organisations in the United Arab Emirates, and was founded in 1965 is the sole representative of the Federation Automobile International (FIA) in the UAE, ATCUAE governs approximately 140 competitive motorsports events including the Abu Dhabi Formula 1 GP, Cross Country World Cup and World Rally X events.

Dr. Mohammed Ben Sulayem President of ATCUAE explained “The decision to select ActionPoint was influenced by their successful delivery of the award-winning online passport renewal system, on behalf of Ireland’s Department of Foreign Affairs and Trade, Ireland’s growing international reputation as the Silicon Valley of Europe and ActionPoint’s strong track record in the sports industry” 

Essentially before any motorsport event is organised within the UAE, a permit must be granted by the ATCUAE. The application process has to date been slow, manual and labour intensive, with multiple event types and data point requirements, across location, insurance, course maps and user details. The new portal will provide motorsport event organisers with an online self-service tool to initiate and complete their event-permit application process.  It will also facilitate secure online payments with full PCI-DSS compliance.

The new E-Permit system will provide event organisers with complete visibility of the approval process significantly reducing the time and costs around managing permit approvals. The new system is scheduled to go live later in the year.  Dr. Ben Sulayem, himself a fourteen times Middle East Rally Champion, confirmed that once the system is working in the UAE he plans to roll out the system across the Middle East and North Africa region, ideally in the next 12 months.

The solution will be built on Microsoft Azure and Dynamics ensuring a highly secure, scalable and enterprise-grade platform. This provides the ease of use and stickiness, key to driving rapid adoption for the ATCUAE. In building the solution on Microsoft Azure the organisation’s growth plans are fully supported now and into the future.

ActionPoint’s CTO and Co-Founder John Savage said of the news, “ActionPoint is delighted to have been chosen for this project, which will enable ATCUAE to completely transform their permit application process, using the power of Microsoft Azure combined without our vast experience at building custom software and enabling Digital Transformation. With over 140 events running each year in the UAE, the new system will make a significant impact on their organisational resourcing and overall efficiencies. 

We work with a number of sports data and sports technology clients, and so the inclusion of motorsports to the mix is very exciting. This project will have a focus on usability, security and of course accessibility across multiple languages”.

 Dr Ben Sulayem said “Our mission is to improve the management and governance of motorsport. This new system will greatly reduce the amount of admin time spent processing permit requests for all users. This will also be the first regional system of its type in the motorsport world and the start of a development journey which will bring more new technologies to the governance of motorsport” said Dr. Ben Sulayem who is also the FIA Vice president for the MENA region.

ActionPoint was founded in 2005 by David Jeffreys and John Savage and employs over 100 people across Ireland, the UK and the US.   It provides custom software development and IT services to clients in many verticals including Manufacturing, Government, Financial Services and now Motor Sports.  Its mission is “To help companies achieve their greatest potential using the power of technology.”

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Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.