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Limerick Company AtlasFit Donate Percentage of Sales to Local Mental Health Charities

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Atlasfit founders and Limerick based entrepreneurs Craig Madigan and Ultan Ferry, living in Caherdavin, have launched their own online company.

Limerick Start-Up Company AtlasFit Donate Percentage of Sales to Local Mental Health Charities

Limerick-based entrepreneurs Craig Madigan and Ultan Ferry, living in Caherdavin, have launched their own online company selling premium personal fitness equipment and positive mental health journals. 10% of all products sold will go to local mental health charities including Limerick Mental Health Services and Jigsaw Ireland. AtlasFit will also engage with local mental health charities across Limerick, providing exercise classes and support.

AtlasFit was founded by Craig Madigan, from Meelick, Co. Clare and Ultan Ferry, from Gortahork in Donegal, in June of this year. Both Craig (30) and Ultan (28) have been living in Limerick for the last number of years and are passionate about sport and fitness. Craig has completed a Masters in Sports Performance and is currently undertaking a Masters in Adolescent Studies, focusing on promoting positive mental health in teenagers through exercise. He has also worked with young people over the past three years as a Social Care worker. He currently plays for Fairview Ranger AFC in Limerick. 

Ultan has worked with the search and rescue helicopter service as a maintenance engineer over the past seven years. He has a background in boxing and has played rugby for Shannon RFC. He has also worked with youth groups and looked after youth activities with school clubs.

Craig Madigan, Managing Director of AtlasFit said, “We have a passion for promoting and raising awareness of positive mental health through sport and fitness. We feel health and fitness is key to success in having strong physical and mental health. Our goal is to provide the best equipment suitable for the casual fitness enthusiast right up to the sport specific athlete. While raising awareness around mental health and breaking down the barriers in getting people to talk more is a huge drive for us, we also have donation offers on many of our products where a percentage of the item cost will be donated to Limerick Mental Health Services and Jigsaw Ireland.” 

Ultan Ferry, Managing Director of AtlasFit said, “As a proud Irish company, quality is our priority and we have carefully chosen our products to reflect this. Over time we hope to grow our range to suit all our customer’s needs. We came up with the idea of AtlasFit over lockdown, hoping to provide customers with a fitness pack that will cater to all their needs in one place. Stemming from this idea, we wanted to get talking about mental health and contributing to local charities that promote positive mental help. We feel that positive mental health and exercise go hand in hand.”

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Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the ilovelimerick.com concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.

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