Denise Brazil, GM and Sales & Marketing Director at the Bedford, Tony Jnr Brazil, Sheila Brazil, co-founder of Limerick Travel, Tony Snr Brazil, co-founder of Limerick Travel, Mayor James Collins and Peter Brazil, Director of Limerick Travel & The Bedford at the grand opening at the Bedford Townhouse and Café. Picture: Zoe Conway/ilovelimerick.
The Official Opening of The Bedford Townhouse & Café
The Bedford Townhouse & Café on Bedford Row was officially opened this week by Limerick City and County Mayor James Collins.
The event took place on Thursday, February 28 in Bedford House, which is home to The Bedford Townhouse & Café and Limerick Travel – both of which are owned and operated by The Limerick Travel Group. The event was supported and attended by many members of local Limerick businesses, representatives from the city’s arts & culture community, local political supporters, and a number of parties directly involved with the development of The Bedford.
The Bedford project was launched back in November 2017 and has been a number of years in the making. The first phase of the project, The Bedford Café opened in July 2018 and this was followed by the stylish 12 bedrooms which were unveiled just before Christmas.
Continuing the family business tradition associated with Limerick Travel, Peter Brazil and his wife, Denise, have joined forces to make The Bedford a reality. Their vision was to create a boutique Limerick Townhouse – one that offers guests a central location to stay and eat in the stylish surroundings of a historic Limerick property. As a boutique property, the personalised guest experience is at the heart of this vision.
Denise Brazil, General Manager of The Bedford, MC’d the evening’s events and described the opening as “a celebration of two proud Limerick businesses that are part of one family in every sense”. In introducing Mayor James Collins she referenced how fitting it was for Mayor Collins to be opening The Bedford given the strong Limerick connection of both businesses.
Mayor Collins, in his address, described The Bedford as “spectacular” and “the type of property that is really needed in Limerick”. He went on to acknowledge the success of Limerick Travel who have been in business in Limerick since 1971 and who have advised, facilitated and supported many from the mid-west region in their travels around the globe. In the creation of The Bedford, Mayor Collins commented that “in this new chapter The Brazil family are now encouraging people from around the world to stay in a very spectacular accommodation here in the city centre of Limerick.”
Managing Director of the Limerick Travel Group Peter Brazil shared more about the background to The Bedford development and the history of Bedford House which has been maintained and promoted through this new business. He went on to pay tribute to all involved in the development and the staff of both businesses who are the driving force behind its success. He also paid particular tribute to his parents Tony and Sheila Brazil. “Suffice to say that The Bedford would not have been possible without Limerick Travel and my parents Tony & Sheila Brazil, and we are all so proud to be starting a new chapter in the Limerick Travel Group with the opening of The Bedford”
Housed in a building that dates back to 1830, The Bedford showcases some of the original features of the building and its rich industrial heritage. Bedford House was once home to Peter Tait; founder of the Limerick Clothing Factory and former three-time Limerick Mayor.
The city of Limerick also plays a big part in The Bedford – and the Brazils have set themselves with the goal of ensuring that every guest that stays at The Bedford knows that they are staying in a Limerick property. With this in mind, all 12 guest rooms are named after Limerick landmarks including the Treaty Room, the Hunt Room and the Tait Suite. The history of Bedford Row has also been brought back to life through a Bedford Row Heritage Trail which is on display in the lower ground floor.
The residence feel of the Townhouse has been restored by local interior designer Tullio Orlandi and together with DNCF Building & Project Management, James Hartnett Architectural Consultants and PBC Builders; Bedford House has been transformed into the stylish new Townhouse on display today. The 12 beautifully appointed Chic, Elegant and Suite guest rooms provide all modern amenities including air conditioning, smart TVs, large king beds with pocket sprung mattresses, and ensuites with power showers. The Bedford also goes a step further to provide some surprising features to enable guests to unwind and relax – the Parlour Room hideaway lounge area, a gym and steam room, wellness breakfast in The Bedford Café and a rooftop garden – a little oasis in the city.
The Bedford Townhouse & Café is now open for business. A social media campaign has just been launched this week to share more about the history of The Bedford and what lies beyond the front door of this beautiful Townhouse – readers can see more on The Bedford’s social media channels (Instagram, Facebook and Twitter). For further information about The Bedford and to make a reservation in our Townhouse please visit www.thebedford.ie to avail of our early bird and mid-week promotional offers.
About The Bedford
The Bedford Townhouse and Café is a boutique property located in the heart of Limerick City opening. Lovingly restored, with original architectural features and stylish modern touches, this heritage townhouse is just the place for an urban luxury escape and for exploring the many sights and attractions that Limerick has to offer.
About Limerick Travel
Founded by Tony and Sheila Brazil, Limerick Travel is one of the largest and most well-established online travel agents in Ireland and has been successfully helping people book their hotels, flights and other travel arrangements since 1971. As an award-winning travel agency with a commitment to value for money, product knowledge, a variety of choice and superb customer service Limerick Travel is established as one of Ireland’s most trusted travel agencies. Limerick Travel is a bonded and licensed company through the bonding and licensing requirements of the Commission for Aviation Regulation.
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