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Shannon Bureau reports record growth Shannon Bureau reports record growth


Shannon Bureau reports record growth for 2019

Shannon Bureau reports record growth – Hotels and venues from Limerick and Clare celebrating a successful 2019 working in partnership with Shannon Region Conference and Sports Bureau. Picture: Cian Reinhardt

Shannon Bureau reports record growth in 2019

The Shannon Region Conference and Sports Bureau promotes the Shannon Region as a location for business and sports tourism and offers an entirely free service to event organisers and local ambassadors to help increase the Clare and Limerick regions share of the lucrative international business and sports tourism market.

Shannon Bureau in partnership with Failte Ireland has reported a record year in 2019 with a jump from 7.5 Million Euro worth of business tourism in 2018 to a whopping 11.6 million euro in 2019 benefiting the Shannon Region. This is a tremendous achievement in the absence of a large capacity Conference type venue. As part of the Bureau’s strategic plans for the future, it is still pushing hard for the development of a large multi-purpose conference venue in the region.  This will ensure the region continues to gain its share of this fast-growing market both nationally and internationally.





The Shannon Bureau reports record growth results were discussed at a Bureau planning meeting, which outlined how the Midwest can capitalise on lucrative business and Sports tourism opportunities. High on the agenda was the potential for a proposed large-scale venue.

Speaking about the 2019 Shannon Bureau reports record growth results, Tony Brazil, Limerick Travel and Chairman of the board of Shannon Region Conference and Sports Bureau said,” Business Tourism is incredibly important to Ireland and indeed the Shannon region. Each delegate is worth €1,600 to the local economy,  in other words, each 1,000 person event can contribute €1.6 million to the local exchequer.”

Karen Brosnahan, Manager of the bureau outlined how important partnership is to winning business saying, “We have tremendous support in this region from our academic institutions in UL, LIT, MIC and LSAD whose academic staff and conference teams work tirelessly with the bureau and Failte Ireland to bid for and secure international association conferences. In 2020 we are working in partnership with the chambers of commerce and corporate companies locally as part of our “bring your meeting home” campaign, utilising the fantastic support both practical and financial available through our partners in Failte Ireland to anyone attracting an international conference to the region.”

Shannon Bureau reports record growth

Pictured are Karen Brosnahan, Shannon Region Conference and Sports Bureau, Tony Brazil and Susan Burke, Fitzgerald’s Woodlands House Hotel, Adare, and Sean Lally, Hotel Woodstock Ennis. Photo: Cian Reinhardt

Paul Mockler, Head of Commercial Development, Failte Ireland spoke about how Failte Ireland are supporting the regional bureau on its journey, ‘Fáilte Ireland has a strategic objective to grow business regionally and seasonally, and business tourism is a key element of that. We are delighted to have supported the Bureau and its members to achieve such strong numbers in 2019. Our commitment to growing the business won for regional Ireland is demonstrated through the continuous investment in the Bureau and through our Meet in Ireland activities.’


For more information on the Shannon Region Conference and Sports Bureau, click here

For more stories on the Shannon Region Conference and Sports Bureau, click here

Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.