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This reputation has been earned through their fresh food quality, strong value offering, consistent support of local producers and the expertise and customer service across their stores.
They are proud of their Irish heritage and continuously strive to give something back to the communities that support them on a daily basis. SuperValu is committed to supporting Ireland, particularly their Irish local producers and indigenous Irish industries.
This commitment to Irish based producers includes sales of over €1 billion worth of fresh Irish food every year.
In 2010 alone, the total purchases of Irish goods and services made by SuperValu, was worth over €1.6 billion to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector. 75% of products sold on SuperValu shelves are either produced or sourced in Ireland.