Fashion
Limerick’s Circular Style is leading the sustainable fashion revolution with pop-up announced for June 8
Since launching just over a year ago, Circular Style has grown rapidly across Ireland, offering women a more affordable, sustainable way to wear designer and occasionwear
Limerick Entrepreneur, Eve Lawler, leads the sustainable fashion revolution, announcing a ‘Circular Style’ Pop-Up at Milk Market on June 8
At just 25 years old, Limerick native Eve Lawler is making waves in the Irish fashion world. As founder of Circular Style, an online fashion rental boutique based in Limerick, Eve is leading a new generation of women who want to look incredible—without feeding fast fashion’s waste crisis.
Since launching just over a year ago, Circular Style has grown rapidly across Ireland, offering women a more affordable, sustainable way to wear designer and occasionwear—from weddings to races and everything in between. With a growing online following and over a thousand rentals to date, the platform is proving that fashion can be both fabulous and future-conscious.
“Every 25 dresses rented through Circular Style saves the same carbon emissions as a return flight to Greece,” says Eve. “We’re here to show that you can look amazing and do good at the same time.”
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Circular Style has also hosted a series of community events including sewing workshops, upcycling sessions, and sustainability talks, bringing together women who care about fashion and the future.
Now, Eve is bringing her mission back to her hometown.
On Saturday, June 8th, Circular Style will host a pop-up at Limerick’s iconic Milk Market, for the “Ivory Elephant” event, where locals can browse the summer collection, try on pieces, and rent them on the spot. From bold holiday looks to elegant race day dresses, the curated collection is designed for standout summer moments—with none of the waste.
Circular Style also champions Irish designers, including Aoife Mc Namara, Róisín Heffernan (Soro Designs), and Holiday Crochet Bags—all available to rent through the platform.
As a proud Limerick woman and young entrepreneur, Eve is excited to bring her work home. “This city raised me, and I’m passionate about showing how innovation, style and sustainability can thrive here.”
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