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University of Limerick PhD student begins Cliffs Tourism Scholarship



Cliffs Tourism Scholarship – PhD student Ernesto Sanchez (third from left) is pictured with Geraldine Enright, Director of Cliffs of Moher Visitor Experience, Bobby Kerry, Chair of the Board of Cliffs of Moher; Jim Deegan, Professor of Tourism Policy and Director of the National Centre for Tourism Policy Studies (UL); Leonard Cleary, Director of Rural Development, Clare County Council; and Eoin Flanagan, Human Resource Manager, Cliffs of Moher Experience. Picture: Eamonn Ward.

New Tourism Scholarship Programme launched in collaboration with UL and Clare County Council

By I Love Limerick correspondent Ava O’Donoghue

Cliffs Tourism Scholarship
The Cliffs of Moher is Ireland’s most visited attraction, it is a significant tourist spot located at the Southwestern edge of the Burren region in County Clare.

A new Tourism Scholarship Programme launched by the Cliffs of Moher Experience in partnership with UL and Clare County Council will welcome PhD student Ernesto Sanchez as part of the research project he will undertake in the next four years.


The Cliffs Tourism Scholarship programme was launched in partnership with the University of Limerick’s National Centre For Tourism Policy Students (NCTPS), Kemmy Business School and Clare County Council to focus on challenges and opportunities of responding to a paradigm shift in the tourism marketplace, including visitor experience, sustainable tourism, destination and visitor management and the role of technology has on the tourism industry.

The Cliffs of Moher is Ireland’s most visited attraction, it is a significant tourist spot located at the Southwestern edge of the Burren region in County Clare. It is believed the cliffs are over 320 million years old dating back to when Ireland’s rivers laid down sediments on the seabed to form the rocks of the Cliffs of Moher. The cliff’s beauty alone has garnered the attraction of tourists from all over the world who come to experience the unique appearance of the cliffs which is widely appreciated.

“This Cliffs Tourism Scholarshipprogramme represents an excellent opportunity to collaborate with the University of Limerick in generating important research that will help to define and shape the future of tourism in Clare,” commented Geraldine Enright, Director of the Cliffs of Moher Experience

“In addition to providing Ernesto a monetary sum to support his academic studies and research, the scholarship will present him with a unique opportunity to develop key relationships with other visitor attraction sites and tourism businesses within the Burren and Cliffs of Moher UNESCO Global Geopark and the wider county,” she added.

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Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.