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Decathlon Limerick - Mayor of Limerick City and County Cllr Daniel Butler welcomed the decision of sports retailer Decathlon to open its first Irish store outside of Dublin in Limerick. Decathlon Limerick - Mayor of Limerick City and County Cllr Daniel Butler welcomed the decision of sports retailer Decathlon to open its first Irish store outside of Dublin in Limerick.

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Mayor of Limerick welcomes news of Decathlon store for Parkway Retail Park

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Decathlon Limerick  –  Mayor of Limerick City and County Cllr Daniel Butler welcomed the decision of sports retailer Decathlon to open its first Irish store outside of Dublin in Limerick.

The French retailer will create more than 60 jobs in Limerick in the next year

By I Love Limerick correspondent Ava O’Donoghue

Decathlon Limerick The Decathlon store in Ballymun.
The Decathlon store in Ballymun.

The Mayor of Limerick City and County Cllr Daniel Butler welcomed the decision of sports retailer Decathlon to open its first Irish store outside of Dublin in Limerick. 


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Mayor Butler described the French sports retailers’ investment as a vote of confidence in the growth prospects of the city and region.

The outlet will open its doors in the spring of next year at Parkway Retail Park, creating 60 jobs across a range of roles including store management and team leaders, in both operations and eCommerce.

The outlet’s Limerick location will be a flagship store and will be similar to the existing Ballymun store in Dublin, which opened its doors in June 2020. 

The 5,000 square-metre outlet will cater for 70 sports and will include a 1,500 square- metre Sports Experience Zone, which will include a climbing wall, cycling track, indoor gym, football pitch, basketball court, and an outdoor fitness area.

A sports community café will also be on site, offering like-minded sports enthusiasts a place to converse. 400 free car parking spaces will be available to customers.

Decathlon already has huge traction in Limerick, with 64% of Decathlon’s online activity coming from the Treaty City.

They hope to expand their online activity even further through the new Limerick branch, allowing the company to ensure best-selling products are available for Irish delivery in less than 48 hours, with click-and-collect available in less than one hour.

‘’The fact that Decathlon has selected Limerick as the location for its first store in Ireland outside of Dublin reflects very well on Limerick,” Mayor Daniel Butler said following the announcement. 

“Decathlon is a major international retail brand, with stores in over 60 countries around the world, and will be a great addition to the retail stock of the city and region. It’s very positive news for Limerick shoppers, who will now have access to brands only available to them at present online and is a huge endorsement of the work being done by stakeholders in the region to create an environment that will attract this type of investment.”

Decathlon has also announced that it will continue to look for suitable retail space to allow expansion to other Irish cities.

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