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Limerick Digital Marketing Strategy workshop unwraps Power of Digital for Businesses

Digital Marketing Strategy – Louise McDonnell will be speaking at the workshop about the importance of social media in business.

Limerick Digital Marketing Strategy workshop unwraps Power of Digital for Businesses

Network Ireland Limerick will host a Digital Marketing Strategy workshop for business owners and working professionals on Thursday, May 2 at the Savoy Hotel, Limerick.

The workshop will examine the role for both social media marketing and search marketing in an effective digital marketing strategy so that participants can understand the value of both and the differences between the two approaches.




Louise McDonnell, Author, and Social Media Marketing Expert will focus on social media and how the power of social media can be leveraged to build brand awareness and drive sales.

Rachel Walsh, Digital Marketing Lecturer and Founder of Discover Digital, will focus on how to effectively manage search marketing with particular attention being given to Google Ads and their role in the customer purchasing funnel, and the importance of SEO.

Dgital Marketing Strategy

Rachel Walsh, Digital Marketing Lecturer and Founder of Discover Digital.

Catriona O’Donoghue, president of Network Ireland Limerick, said “The role of digital marketing is absolutely essential for business growth. We are delighted to have two experts lead this workshop and expect participants to leave with lots of new tools and knowledge on how to leverage the power of the Internet to help their business thrive.”

Network Ireland Limerick provides a forum where women in business, the professions, and the Arts can exchange business ideas and increase their business contacts. It encourages women to achieve more satisfying careers and promotes women as worthy contributors to the Irish economy. Network Ireland Limerick is a branch of Network Ireland, a national organisation driving the personal and professional development of women with almost 1000 members, across 15 branches nationwide.

Network Ireland Limerick holds monthly networking meetings where a guest speaker is invited to educate, inform and entertain on topics of interest to women. Members can develop and pool their individual skills through interaction with other women in a supportive environment which offers, training, mentoring and an opportunity for women who call on other members with specialist expertise for help. It also provides a forum for established women to develop professional and social contacts.

Network Ireland Limerick is sponsored by the Local Enterprise Offices in Limerick. The Local Enterprise Office is the First Stop Shop for anyone seeking information and support on starting or growing a business in Ireland. AIB and Vodafone are partners with Network Ireland and support the organisation at both a national and regional level.

This event is free for members and €45 for non-members. Places are limited, so early booking is advised.

Event details:
Date: Thursday, 2nd May
Time: 9.00am – 12 midday
Venue: Savoy Hotel, Limerick

For bookings, click here or call 085 1089273.

For more stories about Network Ireland Limerick click here. 


Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.