New Marketing Campaign #FeelTheCity to entice more students to explore Limerick city centre
A new campaign aimed at enticing more third level students to visit Limerick City Centre has begun and was set up by the Marketing and Communications Department of Limerick City and County Council.
#FeelTheCity has been rolled out across the campuses of University of Limerick, Limerick Institute of Technology, Mary Immaculate College and Limerick School of Art and Design.
A marketing campaign featuring students from UL and LIT has been unveiled as well as a digital marketing campaign highlighting many of the attractions of the city centre to current third level students.
Bus stop adverts are being used at locations near UL and LIT to encourage students into the city centre to explore life off campus.
Laura Ryan, Head of Marketing and Communications, Limerick City and County Council said: “Students bring a unique energy and a vibrancy to any place they are in, and we are hoping to entice more into Limerick city centre, so that energy can become intertwined and synonymous with the city centre. There is so much to explore in Limerick from great places to eat, shop and buzzing nightlife, that students are missing out if they don’t come in on a regular basis. The aim of the campaign is to get students to hop on the bus or cycle or walk into the city centre and enjoy themselves.”
“Research has found that many students studying in Limerick have rarely felt the need to travel into the city centre as all the amenities and facilities they needed were on their doorstep, so this campaign #FeelTheCity is about changing that perception, it’s about making Limerick city centre a must-visit for students.”
The Marketing and Communications Department has also produced a Limerick Student City map and guide featuring more than 150 local events, attractions and businesses and this has been distributed to around 8,500 students in fresher packs and to incoming international students. A Limerick Student City interactive digital guide is online at www.limerick.ie highlighting the most up-to-date information about what’s going on in the city centre.
It has collaborated with the third level institutions to engage students through social media including ‘A Day in Limerick City’ takeover and ‘Top 10 things for students to do in Limerick City’ blog.
In addition to promoting Limerick city centre as a play to eat, relax and have fun for students already studying here, Limerick City and County Council is also supporting the colleges’ drive to attract more first-year students through a video campaign ‘Think Limerick’, which was produced and shared ahead of CAO deadline date.
While Limerick’s award-winning digital platform, Limerick.ie has a dedicated Learning in Limerick section promoting Limerick’s educational opportunities to current and prospective students.
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