Good Girls Gone Sinful exhibition runs at Limerick People’s Museum up to Friday, August 21

Good Girls Gone Sinful exhibition runs at Limerick People’s Museum up to Friday, August 21. Pictured are exhibition creatives Emma Mulrooney, Joyce Zacks, and Aoife O’Neill.

Good Girls Gone Sinful exhibition explores the seven sins in seven zines through a celebration of contemporary womanhood at People’s Museum of Limerick up to Friday, August 21

Good Girls Gone Sinful is a group exhibition bringing together seven female creatives to explore the seven deadly sins through the lens of contemporary womanhood.

Taking place at the People’s Museum of Limerick, the exhibition transforms the traditional idea of sin into something altogether more colourful, complicated and fun.

Created and curated by Irish feminist artist Rosina Law-Braney, Good Girls Gone Sinful began as an MA Illustration project in Kingston University in London and has grown into a collaborative celebration of women, creativity, friendship, sexuality, identity and the messy realities of being a young woman today.

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The exhibition centres around seven handbound zines (created by Rosina), each inspired by one of the seven deadly sins: Lust, Gluttony, Sloth, Pride, Greed, Wrath and Envy. Rather than presenting these sins as something shameful, Good Girls Gone Sinful asks what happens when we reclaim them.

“I wanted to take something traditionally associated with guilt and shame and turn it into something fun and empowering.”- Rosina Law-Braney

Each zine takes inspiration from the format of the nostalgic teen magazine, combining illustration, interviews with the female creatives, humour, advice, personal experiences and visual storytelling. The result is a collection that feels familiar and nostalgic while tackling very contemporary questions about femininity, relationships, desire, self-image and the expectations placed on women.

For Rosina, the project is rooted in the idea that women are constantly told how they should behave.

“There’s this idea that women have to be nice, polite, attractive, successful, desirable but never too much of any of those things. Good Girls Gone Sinful is about asking what happens when we stop trying to fit into that impossible mould and who we are, as creatives, beyond that,” said Rosina Law-Braney.

The exhibition features work and interviews from Greta Baltic, Emma Mulrooney, Anne-Marie Flannery, Aoife O’Neill , Nicola Long, Kathy Angela and Joyce Zacks, with each creative bringing their own perspective and interpretation of their respective sin to the project.

At its heart, Good Girls Gone Sinful is about community. It celebrates the conversations that happen between women and the stories that emerge when people are given permission to be honest, silly, angry, ambitious, messy and imperfect.

The zines themselves are also an important part of the project. Inspired by independent publishing and DIY culture, they encourage audiences to interact with art in a more accessible and intimate way.

“I love zines in this context as historically (one of the ways) they were used by feminist collectives to share news of the type of underground, so to bring it back in this context feels only natural,” said Emma Mulrooney.

The project ultimately asks audiences to reconsider what we label as “good” and “bad”, particularly when those labels are applied differently depending on who you are.

Good Girls Gone Sinful is a celebration of imperfection, self-expression and the freedom to take up space. It is funny, feminist, colourful and occasionally filthy but most importantly, it is an invitation to leave the idea of the “good girl” at the door.

“Because sometimes being a little sinful is exactly what we need.”

Good Girls Gone Sinful takes place at the People’s Museum, Limerick, from 14 August – 21 August 2026, bringing together seven creatives, seven sins and one very unapologetic celebration of contemporary womanhood.

This project was such a success, that Rosina plans to return next year with Good Girls Gone Sinful, with an Open Call next year.

Keep an eye out on instagram @unadulterated.rosie and @good.girls.gone.sinful for more updates.