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International Interactive Rugby Experience to Open in Limerick

International Interactive Rugby Experience to Open in Limerick
Paul O’Connell announces €10 million investment in visitor centre. Feature Image: Alan Place 
A digital interactive visitor centre dedicated to rugby worldwide is set to open in Limerick in September 2019. The high-tech 30,000 square foot exhibition space will represent an initial investment of €10 million by JP McManus. 

 The international interactive rugby experience will have an advisory board headed by former Munster, Ireland and Lions Captain Paul O’Connell and will include leading figures from the world of sport, business and tourism. 

International Interactive Rugby Experience

International Interactive Rugby Experience to Open in Limerick. Paul O’Connell playing for the Irish Rugby Team.

Located at 40-42 O’Connell Street and No 1 Cecil Street, Limerick, the ‘rugby experience’ is intended to be an international tourist attraction with dramatic 4D interactive galleries and exhibits celebrating iconic moments from the world of rugby. Dedicated immersive and sensory galleries designed for Irish and international rugby fans will be a top attraction. 
The objective of the development is to recognise and celebrate the sport of rugby throughout the world with futuristic and interactive presentations in a state-of-the-art setting. 
It is hoped global strategic partnerships will be developed to further authenticate the experience as an international “go-to” destination for tourists, sports fans and families alike. 
The planning process is set to commence in the coming months with works anticipated to advance on site in early 2018 and could generate up to 100 city centre jobs locally during the construction phase with permanent positions created after completion.   




Commenting on the project Paul O’Connell said, “Limerick has a strong and historic rugby tradition which is internationally recognised. The objective of the visitor centre is to operate as a fitting tribute to the sport of rugby across the world and in so doing, recognise every country in which it is played through the highest quality interactive digital experience. I’m very proud to be part of this ground breaking project and look forward to working with the team on its development”. 
JP McManus added, “We are very excited about this initiative for Limerick which will be the first of its kind in Ireland. Hopefully it will encourage more private investment to the city centre renewal programme and will further enhance exchequer returns as well as creating spin off jobs as a result. We are also delighted that the location of the centre is in the heart of Georgian Limerick which has many historic values. The sport of rugby is at the core of Limerick, its people and visitors, and we are absolutely delighted it will be celebrated and treasured here.”

Laura Ryan, Head of Communications/Marketing for Limerick City and County Council added, “It will be a fantastic addition to our growing list of tourist attractions and will be a ‘must-see’ for all tourists to Limerick. We look forward to promoting it as part of our overall Limerick experience to both domestic and international visitors reinforcing Limerick’s reputation as a sporting city and Ireland’s rugby capital.”

To visit the official Irish Rugby page click here.

To read more about sport in Limerick click here. 


Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.