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Ireland Meets the West Ireland Meets the West


Ireland Meets the West End in London to promote business tourism

Nick Wilson, Creative Travel and Event Management; Caitriona O’Mahoney, Mount Juliet Estate; Rachel Deegan, Shannon Region Conference & Sports Bureau; Cassandra Conway, The K Club; and David Boyce, Tourism Ireland, at the annual ‘Ireland Meets the West End’ event in London. Picture: Patrick Balls. Ireland Meets the West.

Forty-one top British meetings and events professionals enjoyed a taste of Ireland’s Mid-West, at the annual Ireland Meets the West End event in London.

The B2B event saw the buyers meet, and do business with, some 33 tourism businesses from Ireland including the Shannon Region Conference and Sports Bureau.

The Shannon Region Conference and Sports Bureau are a public-private partnership and the official events bureau for Ireland’s Shannon Region. The bureau will ensure that coupled with the reputation of Ireland’s Shannon region as an excellent destination for meetings, conferences, exhibitions, incentive travel, elite athlete training and sporting events you will also have professional and impartial advice and guidance to ensure your event is memorable and your expectations exceeded.


Ireland Meets the West End is an annual event which is organized by Tourism Ireland in conjunction with Fáilte Ireland and Tourism Northern Ireland, to grow business tourism from Britain to the island of Ireland. It proved to be a valuable opportunity for the Irish companies to showcase and sell their product for 2017 and to communicate what is unique about Ireland as a world-class destination for doing business.

David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “Tourism Ireland was delighted that so many top meetings and events professionals took the time to take part in our ‘Ireland Meets the West End’ event and meet our partners from Ireland – demonstrating their commitment and interest in the island of Ireland for 2017 and beyond. Business tourism is an important, high yield sector and Tourism Ireland has undertaken a busy programme of activity throughout 2016, to grow this type of tourism. Our promotions have been highlighting our world-class venues and facilities, ease of access from Great Britain, as well as the good value rates available for meetings and conferences. Our message to the buyers is that there’s never been a better time to do business in Ireland.”

Business tourism is the most lucrative form of tourism, with visitors traveling here for business purposes spending about 2.5 times more than the average visitor. Corporate meetings and association conferences continue to be the focus of Tourism Ireland’s business tourism promotions in GB. Tourism Ireland is the organization responsible for promoting the island of Ireland overseas as a leading holiday destination

Read more about The Shannon Region Conference and Sports Bureau here.

Find out more about Ireland Meets the West End here.

Read more news stories here.

Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.