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Limerick brand Juspy receive Great Taste Award 2021



Juspy Great Taste Award – Pictured above is Leonie Lynch, founder of Juspy

Limerick brand Juspy receive Great Taste Award 2021

By I Love Limerick Correspondent Ann Mc Donald

juspy great taste award

Juspy is a protein powder blend which acts as a natural energy boost full of nourishment.


Limerick brand Juspy have won a Great Taste Award 2021 for their protein powder blend which acts as a natural energy boost full of nourishment.

Leonie Lynch, founder of the company, said, “It’s confirmation that 5 years of sweat and tears was worth it. We knew we were the best-tasting protein blend out there. Now the beautiful judges in the UK agreed with us.

“After all of the recipe development, endless taste trials, feedback loops and tweaking this award means the world to us!”

The Great Taste Awards began in 1994 and is organised by the Guild of Fine Food. It is the world’s largest, longest-standing and most respected food accreditation scheme for artisan and speciality food producers. This year, the judges tasted over 14,113 different products from 108 countries.

The judges comments about Juspy were, “This dried powder tasted nutty, not too sweet and was richly chocolate noted. It poured well and was thick with a buttery chocolate taste. Praline paste notes were detected. We enjoyed the chocolatiness and thought it had a pleasing richness. An enjoyable way to get younger-looking skin.”

Juspy began as a chocolate and orange ready-to-drink drink but as a small business, Leonie had a difficult time getting into the chilled product market.

She then developed Juspy into a Cacao and Collagen powder blend, which is a protein powder blend for the chocolate lover who wants to be healthier. It’s for anyone who is busy and needs to get some nourishment quickly. Juspy is packed with goodness. It will keep you fuller longer, satisfying your head, heart and gut too.

You can use it by blending it in a nutribullet/blender with your favourite cold milk (add ice/add a shot of espresso for a mocha). You can make protein balls or protein pancakes, you can do anything with it, you are only limited by your imagination.

This healthy drink has 18g protein in each 40g serving. The hero ingredient is 10,000mg of Marine Collagen in a blend of cacao, coconut nectar, pea and rice protein, coconut milk, ashwagandha, Baobab, Himalayan Pink salt, natural flavour, and sodium ascorbate. No stabilisers. No refined sugar. No additives.

This drink is a healthy alternative to satisfy your chocolate cravings, it will keep you fuller longer, helps you when you hit that 3 pm slump, good for a mid-morning pick-me-up, helps your skin, hair, and nails, and joints. It is a natural energy boost full of nourishment suitable for most diets (Coeliac, gluten-free, keto, Paleo) but not vegan.

In October 2020 Juspy launched a unique Collagen Protein Blend through its D2C (direct to consumer) channel on their website.

In March 2021 Leonie Lynch, founder of Juspy, interviewed with one of Amazon Start-up Developers and pitched her brand as a perfect fit for the eCommerce giant’s Launchpad programme – ‘where creators meet customers.’ Following the interview process, Juspy was then invited by Amazon to feature as one of their start-up brands on Amazon Launchpad EU.

The purpose of the innovation-only programme is to help start-ups grow their businesses globally. It aims to equip brands to become self-sufficient sellers, so they can best showcase their innovative products across a global marketplace.

Juspy is made in Ireland and Leonie is focusing on e-commerce and online sales with the powder. The product costs just €33.95 for 480g which makes 12 servings.

For more about Juspy go HERE 

For more stories about Juspy go HERE 

Juspy great taste award juspy great taste award

Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.