Limerick City and County Council launch Limerick 11 Summer 2022 tourism campaign

Limerick 11 – Mayor of Limerick City and County of Limerick Daniel Butler said, “Limerick 11 Summer 2022 is representative of the wonderful and rich diversity across Limerick’s tourism offering this summer.” Picture by Kieran Ryan Benson.

Eleven centuries in the making, a summer of excitement awaits!

Limerick is giving a special nod to a rich heritage dating all the way back to the 10^th century with its ‘Limerick 11 Summer 2022’ tourism campaign.

Reflecting its authentic and rich history yet embracing the finest trappings of today, this exciting national tourism campaign leverages the city’s tenth-century foundation with 11 themed itineraries and experiences to be enjoyed by both locals and visitors alike.

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Founded by the Vikings, who themselves were fond of summer celebrations, Limerick grew from the shores of the Shannon to the edge of the Atlantic and today its people are warm, welcoming and hospitable – all of which will be evident as the L11 Summer 2022 campaign unfolds.

The campaign was launched today with an opportunity to win one of 11 fantastic prize experiences through a campaign hub on Limerick.ie, Limerick City and County Council’s award-winning digital platform, where full details of the campaign, offers and competitions can be accessed.

The campaign also includes a number of superb value accommodation, dining, attraction and activity offers from participating providers in the city and county and is being promoted across Limerick.ie social media channels Instagram, Facebook and Twitter.

The promotion is Limerick City and County Council’s latest initiative to promote Limerick as one of Ireland’s leading destinations for value, welcome and excitement. It follows last year’s award-winning ‘Double Your Summer’ campaign. This year, the multi-media campaign will roll out eleven ways to enjoy Limerick, each as accessible and enjoyable as the next, so that visitors can get to know the real Limerick – county and city.

Summer 2022 in Limerick, L11 in eleven itineraries:

• 11 Great reasons to visit Limerick this summer
• 11 Hidden gems on Limerick Greenway
• 11 Fantastic free things to see and do in Limerick this summer
• 11 Wicked ways to get around Limerick
• 11 Dog friendly spots to explore in Limerick
• 11 Girlie getaways in Limerick
• 11 Family Fun days out in Limerick
• 11 Wild Atlantic Way Drive discovery points
• 11 Award-winning summer eats in Limerick
• 11 Iconic Insta Spots in Limerick
• 11 Not-to-be missed big summer gigs

Mayor of the City and County of Limerick Daniel Butler said, “Limerick 11 Summer 2022 is representative of the wonderful and rich diversity across Limerick’s tourism offering this summer. We’re championing this campaign because of our history but there’s more to do and see in Limerick, as tourists have been finding out in increasing numbers over recent years.

“We’ve had 11 centuries here so we’ve had plenty of summers to learn from. The advances in our tourism offering over recent years, in particular, and the unbeatable value Limerick has as a city base means that this will be our best yet.  So, we are rolling out a ‘green’ carpet this summer here in the city and county with a very special welcome for visitors. With two years of ‘staycations’, it’s fair to say that more and more people got to experience our city and county. The reaction was everything we hoped for and we’re expecting a bumper summer again this year, not least as we offer value as well as an all-around brilliant experience.”

Denis Tierney, Head of Marketing and Communications at Limerick City and County Council, said, “Limerick has an incredible history as a city and county and we chose this year to make that the theme of our summer tourism promotion, marking the foundation year of our city.” 

“But it’s not just about the past; there’s so much to celebrate about Limerick today from our latest tourism offerings such as our Greenway and vibrant entertainment offering. It’s a very positive time for Limerick and that’s reflected in a tourism experience that provides something for everyone. Eleven centuries of Limerick is worthy of celebrating and we are proud to represent the Limerick of today via L11.”

For more information on Limerick 11, go HERE

For more tourism stories, go HERE