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WATCH Limerick 50 Days of Summer – 50 Glorious Days, 50 Unique Prizes!

Limerick 50 Days of Summer: James Mullan, 6, from Newry, pictured at the launch of the #Limerick50Days Summer marketing campaign at Rigneys Farm, Curraghchase, Co Limerick. Pic Sean Curtin True Media.

Limerick 50 Days of Summer – 50 Glorious Days, 50 Unique Prizes!

Limerick’s reveal as an emerging and great value tourism option on Ireland’s ‘Atlantic Edge’ has been accelerated with the launch of its biggest ever tourism campaign. The new campaign has been designed to encourage people living in other regions of Ireland to staycation in Limerick this summer.

The campaign, called Limerick 50 Days of Summer, sets out a compelling menu of 50 reasons to visit the city and county this summer holiday season.




To amplify its claim as the ideal staycation destination for a summer holiday in Ireland this year, the local authority has created an exciting competition that will see 50 people win a unique Limerick experience on the Wild Atlantic Way over the next five weeks, with ten in total to be won each week.

The competition includes prizes that are mapped across the five key pillars of Limerick’s tourism offering, with prizes listed under the categories of Great Outdoors, Food & Pampering, Culture & Creativity, Sports & Adventure, and Family Fun. The Limerick 50 Days of Summer competition highlights great staycation ideas, such as family fairy hunts and mountain biking, to music gigs and shopping sprees, as well as overnight stays in some of Limerick’s top luxury hotels.

Limerick is confidently making its case as a leading staycation offering in Ireland with a selection of money can’t buy experiences, including family overnight private glamping at King John’s Castle, a VIP personal dinner experience cooked under the stars by an award-winning chef and a family reunion adventure at the sprawling surroundings of Springfield Castle, which are also up for grabs as competition prizes. For those looking for a city escape, a superb outdoor adventure or to spend quality time with family, Limerick has this and more.

The campaign builds on the January launch of Limerick’s new brand ‘Atlantic Edge, European Embrace’, to compete with other tourism destinations across Ireland in a way that feels fresh and celebratory.

Limerick 50 Days of Summer

Joe Rigney, pictured with one of his new piglets at the launch of the #Limerick50Days Summer marketing campaign at Rigney’s Farm, Curraghchase, Co Limerick.
Pic Sean Curtin True Media.

Speaking about the competition, Mayor of the City and County of Limerick, Cllr Michael Collins said: In 2018, Irish residents spent €7.4billion on outbound travel but the expenditure by tourists here was €5.6billion. That shows just how much of a staycation opportunity there is for Ireland this summer and Limerick is fully intent on grabbing its biggest ever share of that domestic market this year. 

We see this as a huge opportunity for Limerick as our tourism offering is top class but still largely undiscovered. The gap in the middle is about us getting out there and letting the nation know just exactly what we have on offer here. Whether you’re looking for an action-packed adventure with a significant other, great food experiences with friends or family fun, all while being located just an hour away from sandy beaches, then Limerick has it all.

We also have the edge when it comes to value, high quality accommodation and crucially plenty of capacity for the summer staycation. Our 50 Days of Summer campaign is all about maximising this. We are proud of what we have, and we are in no doubt that people who come here will love the experience, so we are now willing to shout from the rooftops.” 

Limerick hotelier, Patricia Roberts, No1 Pery Square said: ‘’The Covid-19 pandemic has led to Limerick hotels, accommodation providers, attractions and visitor experiences coming together to actively promote and participate in the campaign as a vehicle to showcase their services, as well as experiences adjacent and complementary to our own.

This ‘Limerick 50 Days of Summer’ campaign will serve as a clear focal point for the tourism community, with the power to create local buzz and unite businesses. Nervous consumers need an additional nudge to invest in a break this summer. We’re hoping that this campaign and the competition will turn people’s attention to Limerick and the fantastic offering we have. Part of Limerick’s economic transformation over the past decade has been investment in the tourism offering. There are so many new experiences for people to enjoy in Limerick right now so itis the right time to extend this big invite.” 

To enter the Limerick 50 Days of Summer competition, click here or follow on Facebook, Instagram, and Twitter.

 For more information on accommodation and things to do in Limerick, click here

For more stories on Limerick Council, click here

Limerick 50 Days of Summer

50 Glorious Days, 50 Unique Prizes

Limerick abounds with one-of-a-kind experiences, some famous, many well-hidden. This summer, over 50 days, we’re celebrating 50 of them. A half century of ways to explore our storied past, dive into our rich culture, indulge your appetite for new tastes, get the adrenalin surging and create lifelong memories.

Enter now


Week One: Prizes 1 to 10

PRIZE 1: King and Queen for a Night at King John’s Castle

Treat your family to the ultimate money can’t buy prize and win a night in King John’s Castle with a glamping experience by Giddy Glamping, in Limerick’s most iconic landmark in the heart of the Medieval Quarter.
Enter now

PRIZE 2: Mick Flannery VIP Intimate Gig

Two exclusive backstage passes to Mick Flannery’s album launch on Saturday 25th July, and an overnight stay in Limerick City Hotel! Enjoy a bottle of bubbly and chocolates on arrival, an evening meal, and a lazy lunchtime checkout!
Enter now

PRIZE 3: Stay on a Working Family Farm at Rigney’s Farmhouse

Win a stay on a working family farm at Rigney’s Farmhouse right beside the beautiful Curraghchase Forest Park. Award winning chef and Failte Ireland Food Ambassador Tom Flavin will cook your family’s dinner full of local Limerick produce for you to enjoy under the stars.
Enter now

PRIZE 4: Family Falconry Experience at Adare Manor

Experience the thrill of flying some of the world’s most awe-inspiring birds with the resident Falconer on Adare Manor’s magnificent estate. Become part of an age-old Irish tradition as you get up close with majestic birds of prey!
Enter now

PRIZE 5: Gourmet Getaway at the Limerick Strand Hotel

An overnight stay at the Limerick Strand Hotel where you will be taken on a culinary journey with Executive Chef and Fáilte Ireland food champion, Tom Flavin. Enjoy a bespoke Limerick afternoon tea, followed by a kitchen tour and cooking demo.
Enter now

PRIZE 6: River Shannon Kayak Adventure

Take to the waters of the majestic River Shannon with five of your friends and experience Limerick from a whole new perspective with Get West.
Enter now

PRIZE 7: Hollywood Glamour at Foynes Flying Boat Museum

Calling all fashionistas! You and a friend will be among the guests at a special centenary celebration honouring the legendary Hollywood actress and style queen Maureen O’ Hara, late patron of Foynes Flying Boat & Maritime Museum, including a champagne reception, lunch and a fashion show!
Enter now

PRIZE 8: Family Mountain Bike Adventure

Win a beginner friendly mountain bike session with a qualified instructor from Ballyhoura Beo, and live life on the edge!
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PRIZE 9: Hermitage Green Live at the Drive In

Be part of one of the most hotly anticipated events of the summer and watch from the comfort of your car as one of Limerick’s most celebrated bands Hermitage Green perform at their family friendly afternoon gig at Greenpark as part of the Dolans Live At The Drive-In series!
Enter now

PRIZE 10: Family Stay on the Shannon Estuary Way

Win a family stay on the Shannon Estuary Way, with a weekend pass at Curraghchase Caravan & Camping Park, including a family pass to Stonehall Wildlife Park and Foynes Flying Boat Museum!
Enter now

Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.