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Limerick Double Your Summer offering to mark designation as Wild Atlantic Way Gateway City 



 Limerick Double Your Summer – Nine-year-old twins, Redmond and Gordon O’Brien, Kildimo, Co Limerick help Limerick launch a ‘Double Your Summer’ invitation to visitors to mark its new designation by Failte Ireland as a Wild Atlantic Way Gateway City. Picture: Sean Curtin/True Media

Limerick has issued a ‘Double Your Summer’ invitation to visitors to mark its new designation today by Fáilte Ireland as a Wild Atlantic Way Gateway City.

Limerick Double Your Summer

The Double Your Summer campaign will provide a range of incentives and reasons for visitors to come to Limerick, do more, try something new, stay longer or to extend their coastal holiday here. Picture: Sean Curtin/True Media

The Limerick Double Your Summer campaign is the latest initiative by Limerick City and County Council supported by Fáilte Ireland to promote Limerick’s emerging status as one of Ireland’s leading destinations for value, welcome, and excitement.






It will build on the success of last year’s 50 Days of Summer campaign that helped transform 2020’s COVID challenged summer into a tourism season success. 

The Limerick Double Your Summer c–ampaign will provide a range of incentives and reasons for visitors to come to Limerick, do more, try something new, stay longer, or to extend their coastal holiday in the city and county. 

The campaign was launched today with competitions that will offer the opportunity to win one of four fantastic prize experiences – Double the Delicious, Double the Adventure, Double the Culture, and Double the Indulgence, in collaboration with social media content creators Trisha Lewis, Caroline Hassett, Meghann Scully, and Celia Holman Lee.

The campaign also includes Limited Edition Offers that will give priority access for potential visitors, via a redeemable code, to high value limited edition stakeholder offers when the visitor signs up to the mailing list. 

The offers will include the likes of superb value accommodation, dining, and retail therapy at participating providers in the city and county. 

Double Your Summer will be hubbed on, which will give details of the campaign, the list offers and promotions by category, and include details on the limited edition offers and competitions. It will be promoted across’s social media channels, Facebook, Instagram, and Twitter. 

Launching the campaign, Mayor of the City and County of Limerick Cllr Michael Collins said: “Twelve months ago there was so much uncertainty for the summer season and for our tourism providers. But Limerick responded to the COVID challenge with typical resilience and, thanks in no small part to the local authority’s campaign, welcomed domestic tourists to the city and county who were never here before and their feedback was excellent. Limerick is a tourism jewel in its own right but its new designation as a gateway city to the Wild Atlantic Way is a huge boost for us.

“COVID has been a huge challenge but we’ve connected with a whole new market here that would otherwise have been travelling abroad. They liked what they saw last year and not least the welcome. This year we’re doubling down on the welcome with more outdoor dining spaces installed across Limerick and we’ve also introduced a waiver for a tables and chairs license and for canopies and awnings for our hospitality sector. We’re constantly looking at ways to advance our offering and it’s reaping dividends.” 

Said Head of Marketing and Communications at Limerick City and County Council Laura Ryan: “Today is a very exciting day for us as we become a Fáilte Ireland designated Wild Atlantic Way Gateway City and launch our Double Your Summer campaign off the back of it. In many respects, today reflects the giant steps we have taken over recent years here on a journey becoming one of Ireland’s emerging tourism destinations. 

“Becoming a Wild Atlantic Way Gateway City is a major plus for us in that it officially puts us on the map of one of the world’s biggest tourism success stories of the past decade but there’s so much to do in Limerick in its own right on top of that. We have a celebrated culture, visitor attractions, museums, history, quality dining, and, of course, the majestic Shannon itself. Move out the county then and you have a multitude of things to do, from our Limerick Greenway to a range of other walking trails, great scenery, the Shannon Estuary, world-class golf and so much more. 

“We’ve made a quantum leap over the last decade in terms of our offering and got fantastic feedback last year from visitors on this. Our hospitality sector makes it very easy to sell Limerick, of course, as we’ve got such a quality

offering here and value is one of the strong points. People get to do a lot more in Limerick for less than other locations and that’s why, despite the challenges of COVID again this year, we are very excited and confident about the future.”


Limerick this Summer visit HERE 


For more stories on the Wild Atlantic Way go HERE 

Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.