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Limerick Milk Market Traders Food Story video launched this month Limerick Milk Market Traders Food Story video launched this month

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Limerick Milk Market Traders Food Story video launched this month

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Limerick Metropolitan Mayor Jerry O’Dea at the Limerick Milk Market Gallery, for the Limerick Milk Market Traders Food Story video launch. Picture: Caleb Purcell.

A new video portraying the Limerick Milk Market Traders Food Story was launched on Wednesday 18th November 2015 in the Gallery, Market House, at the Milk Market in Mungret Street. Attended by the Milk Market Traders, Limerick Market Trustees, Members of the Press, Fáilte Ireland and Metropolitan Mayor Jerry O’Dea.

Filmed over a number of busy Saturday mornings from first light, the video provides an insight into the passion, pride and love with which local artisan food makers produce the simple, honest, and delicious foodstuffs which are eagerly snapped up by some 20,000 people who visit the Milk Market each week.

Telling their food stories in their own words, the traders follow in the rich tradition of superior food production in Limerick and its hinterland, some of the food producers have been around for decades, while we also witness the resurgence in high quality start-up producers in recent years. The video features a selection of the finest artisan food within the region, with many of the traders having received national acclaim and multiple awards for the excellence and uniqueness of their food.


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The Food Story initiative is part of  Fáilte Ireland’s food tourism strategy and is supported by Fáilte Ireland.

“The Limerick Milk Market is immensely proud of its award-winning traders, and is delighted to unveil their combined and individual stories at the Limerick Milk Market launch, along with online stream on our website, below, which we would encourage people to share along with our Food, Tourism and Promotion partners” David Fitzgerald – Limerick Milk Market.

The video was produced by local television and video producers, Matt Kelly and Marian Malone of Matt Kelly Productions, based in Pallaskenry, who are delighted to have the opportunity to facilitate the traders in telling such a proud Limerick story.

Many thanks to Fáilte Ireland for its continued support of the Limerick Milk Market, along with its Food Story workshops and resources, and to the stars of the Milk Market – the fantastic traders who make the Milk Market the major attraction it is today.

Traders featured in the Video based at the Milk Market each week –

  • Harpers Cafe
  • Wilde Irish Chocolates
  • Bon Appetit
  • Country Choice
  • Rene Cusack
  • Lisduff Traditional Fine Foods
  • Green Apron
  • Well Being
  • Wellnice Pops
  • Sunflower Bakery

Visit the Limerick Milk Market website here

Check out the Limerick Milk Market Facebook page here and Twitter here

Read about the Fáilte Ireland food strategy here

Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the ilovelimerick.com concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.