Limerick slow fashion designer Aoife McNamara pictured above outside her studio/shop located in Adare village.
Limerick slow fashion designer Aoife McNamara announced her biggest goal for 2023 is international growth
Limerick’s own slow-fashion designer Aoife McNamara has announced one of her biggest goals for her Aoife McNamara label in 2023 is to enter the New York market.
Speaking to the Tech Powered Luxury podcast, the Limerick slow fashion designer said, “International growth is one of our biggest goals in the coming year, and I think my choice in what market to go into, I’m planning in going into New York, the US market.”
“One of the main reasons is because of our beautiful cottage in Adare, we have so many Americans coming in and they really truly do love the brand and they love the story. Also because I lived in New York, I worked in New York, I know what they wear – the style – I know the customer.
“When I was working with Marc Jacob I really figured that out over there, and it’s always been a dream of mine to pursue and have a pop-up or store in New York or Brooklyn or Soho or somewhere like that.”
The fashion designer said growing up in Mungret, County Limerick, played “such a big role in her why and what” she is doing and her “appreciation for design and sustainability through design”.
Having studied 4 years in fashion design, Aoife went to New York and to Paris before returning to Ireland to set up her brand Aoife McNamara.
She told the Tech Powered Luxury podcast “when I knew my ‘why’, it was to protect nature and figuring out the fashion industry is the second biggest polluter behind the oil industry, when I figured that out I knew it was my job to make a change, and how could I do that. So that’s when I decided to set up my own brand in 2019.”
The Limerick designer creates sustainable collections from her Adare base, driven by innovative practices which are inspired by “Ireland’s wild beauty”.