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Limerick Strand Hotel first in Limerick to be China Ready

Limerick Strand China Ready programme is on set. Pictured are Olga Wang First Secretary,  Head of Culture and Tourism Chinese Embassy in Ireland, Paul Keeley, Director of Commercial Development at Fáilte Ireland with Imelda Lineen, Deputy General Manager of Limerick Strand Hotel and Stephen O’Connor, General Manager of Limerick Strand Hotel. Picture: Chris Bellew/ Fennell Photography

Limerick Strand Hotel first in Limerick to be China Ready

The team at Limerick Strand Hotel have worked tirelessly to complete the challenging task of being Limerick’s first China Ready hotel. Limerick Strand China Ready programme is on set.

They are one of the very few Irish tourism businesses to complete Fáilte Ireland’s Get China Ready programme and delighted to receive their certificates from the national tourism development authority. Limerick Strand China Ready programme is on set.


The China Ready Programme is aimed at educating Irish tourism businesses about the opportunities available from the Chinese tourist market and is part of Fáilte Ireland’s work to assist tourism businesses with market diversification and reduce the risks currently posed by Brexit. The Programme is an initiative of Fáilte Ireland in cooperation with Tourism Ireland and Tourism Northern Ireland. Limerick Strand China Ready Programme is an opportunity to open the business to Chinese tourists.

Presenting the certificates, Paul Keeley, Director of Commercial Development at Fáilte Ireland said that Irish tourism businesses are beginning to see an increase in the number of Chinese visitors since direct flights from China started in June 2018. He emphasised:

“China is one of the fastest-growing outbound travel markets in the world with numbers predicted to grow to 200 million by 2020. Last year, an estimated 70,000 Chinese visitors travelled to Ireland but with the advent of the new direct flights from Beijing and Hong Kong that number is expected to substantially increase. The aim of the ‘China Ready Programme’ is to ensure that the Chinese visitor is warmly welcomed to Ireland and that tourism businesses are prepared and culturally aware of the requirements of our Chinese visitors.

Stephen O Connor, General Manager of the Strand Hotel in Limerick added:

Over the last number of weeks the team at the Limerick Strand Hotel have worked very hard to achieve this special accreditation and we are delighted to be the first hotel in Limerick to do so. This programme has been a fascinating journey for our team and we really delighted to gain an understanding of the cultural needs of our Chinese guests so that they have a wonderful experience but also a great opinion of Ireland as a tourism destination. This also coincides perfectly with the EU-China Year of Tourism 2018 initiative, for which we are delighted to offer our support. Recent data released by Fáilte Ireland has shown us how important the Chinese tourism market is becoming and the Limerick Strand Hotel is fully ready to welcome our Chinese guests

Executive Chef Tom Flavin has relished the idea of feeding Chinese guests, creating specific menus and offering Congee at breakfast. The hotel has also produced welcome packs in Mandarin which came in handy over the weekend when they welcomed their first Chinese group to stay at the hotel and the 25 trained staff putting their learned Mandarin phrases into working practice!

For more information on Limerick Strand Hotel, go here

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Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.