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LIT Student Alyssa Fleming is the People’s Choice at Smedia Awards 2021 



 LIT student Alyssa Fleming has won the People’s Choice Smedia Award with her film, ‘Daily Grind’

LIT Student Alyssa Fleming is the People’s Choice at Smedia Awards 2021 

By I Love Limerick Correspondent Jade Crowe 

Limerick Institute of Technology student Alyssa Fleming has won the People’s Choice at the Smedia Awards 2021.  


The third-year Creative Broadcast and Creative Film production student at LIT won the incredible Smedia or Student Media award with her film ‘Daily Grind’. Professor Vincent Cunnane, President of LIT, congratulated Alyssa on her amazing accomplishment.   

According to Professor Culhane, “Winning a National Student Media Award – or Smedia – in any year is a great achievement, but to create an award-winning film during a time when our movements were limited due to a global pandemic is particularly significant. LIT Student Alyssa Fleming and her fellow students have shown great determination, creativity and resolve to create such excellent work despite the Covid-19 restrictions.”  

Professor Vincent Culhane added “I would like to congratulate LIT Student Alyssa Fleming on her success and acknowledge the work of her fellow creative broadcast student Matt Murphy, who expertly edited the winning film “The Daily Grind”. Credit must also go to the LIT teaching staff, who continue to teach, encourage and inspire the next generation of broadcasters and filmmakers.”  

Alyssa’s film tells the story of a stressed coffee shop owner who pushes her eccentric staff to help with creative ideas to save her business during the lockdown.  

Programme leader of Creative Broadcast & Film Production Nora Ní Fhlathárta congratulated the Smedia People Choice Award winner saying “Due to the Covid-19 pandemic many students had to restructure their original film plans so as to adhere to 

Government health guidelines. However, all was not lost as sometimes, having to restructure allowed students to embrace formats they might never have considered. Troubleshooting is part and parcel of film making and we are so proud of all our film students who have created a diverse and unique range of film and audio projects this year.”  

Nora Ní Fhlathárta also congratulated LIT’s Laura Mannix, the first-year student of Creative Broadcast who was nominated for the Short Animation of the Year award.  

Speaking of her success in winning the Smedia award, Alyssa said, “I’m very grateful to everyone who voted for The Daily Grind, and I am also very grateful to my actors and Matt Murphy for editing the piece. Making a film during lockdown was tough, but the final product is something that I am very proud of.” 

For more information on the Smedia awards go HERE  

For more stories on Limerick Institute of Technology go HERE 


Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.