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LuimneachAbu Hashtag Reaches Millions Around the Globe



LuimneachAbu hashtag – Mayor of Limerick Daniel Butler pictured with his children above

LuimneachAbu Hashtag Reaches Millions Around the Globe

An analysis of the LuimneachAbu hashtag online by Limerick City and County Council’s Marketing & Communications office has shown that there were 14 million impressions over an eight day period around the All-Ireland Senior Hurling final.

Limerick fans around the world showed their ‘true colours’ as they shared their stories and comments with other Limerick supporters – all while using the LuimneachAbu hashtag #LuimneachAbú.



Between the 16-23 August 2021, the total number of impressions (number of times a post has been displayed) amounted to 14 million with a total reach (the amount of people that have seen the content at least once) of 4.6 million users.

The global spread of Limerick supporters was highlighted in the analysis with the exploits of the hurling team flexing the minds of social media users in Singapore, the Netherlands, Italy, France, Azerbaijan and United Arab Emirates in addition to large numbers in Ireland, UK, USA and Australia.

Meanwhile the Mayor of the City and County of Limerick Cllr Daniel Butler has thanked the Limerick supporters for the manner of their support.

“We all know that Limerick sports fans are the best in the world, and the way that the Limerick hurling supporters have followed their team and behaved on and off line has been exemplary.”

“Supporters have followed the team for many years with huge dedication and a desire for them to achieve and be successful, that time for success has come now and all supporters are delighted. Limerick fans have always been behind their team and have debated fiercely with opposing fans but that banter has always been courteous and good humoured.”

“This is the true Limerick spirit and you have shown this in spades. The Limerick team is a credit to Limerick and so are all the supporters for the manner in which they follow the team.”

“Luimneach Abú!”

As part of the build up to the match and to celebrate the aftermath of the fantastic and historic win, created a ‘Wall of Green’, with pictures from hurling fans showing their support for the team.

The Fan Gallery is on HERE 

For other sports stories go HERE 

Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.