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LIT Students fundraise over €40,000 for local charities through Marketlink 

Marketlink: Pictured taking part in the Limerick Institute of Technology (LIT ) Mark Link Christmas Fair was LIT students, Grace Kennedy and Emily Karema with Prof. Vincent Cunnane, President LIT. Photo by Alan Place.

LIT Students fundraise over €40,000 for local charities through Marketlink 

Over the past decade students in the Faculty of Business and Humanities at LIT have raised over €40,000 for local charities through an innovative Marketing and Enterprise programme that culminates in an annual Christmas market involving students from LIT’s Moylish, Thurles and Ennis Campuses. 

Pictured taking part in the Limerick Institute of Technology (LIT ) Mark Link Christmas Fair were LIT students, Jamie Leahy and Aidan Kirwan with Jade Foynes, LIT Student Union President. Photo by Alan Place.

Marketlink is an active and practical programme on the first year of the Marketing and Management Degree programme. It allows students from a variety of disciplines to develop and market their own business idea, with all profits going to charities chosen by the students themselves.

Marketlink 2019 raised just over €5,000 for Limerick Suicide Watch, Bru Columbanus, Cork City Hospital’s Children’s Club, Jigsaw Limerick and the Butterfly Club Limerick, while bringing some Christmas cheer to LIT and the local community, and adding to the funds raised since 2009.

Marketlink is LIT’s eight-week multidisciplinary careers, innovation and entrepreneurship programme for 3rd Level undergraduate students studying in Limerick Institute of Technology. This programme assists students interested in areas such as finding out how to identify new business opportunities, learning how to evaluate business ideas, and developing interpersonal skills to include presentation, teamwork, networking, and communication.

“Students from our Marketing and Management, Social Care Work, and Accounting and Finance courses work in groups to develop their business right through from the initial concept to the final launch, which takes place at Marketlink. The event is open to LIT students, staff, local schools and members of the general public,” Sara Kate said. 

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Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.