Marketlink: Pictured taking part in the Limerick Institute of Technology (LIT ) Mark Link Christmas Fair was LIT students, Grace Kennedy and Emily Karema with Prof. Vincent Cunnane, President LIT. Photo by Alan Place.
LIT Students fundraise over €40,000 for local charities through Marketlink
Over the past decade students in the Faculty of Business and Humanities at LIT have raised over €40,000 for local charities through an innovative Marketing and Enterprise programme that culminates in an annual Christmas market involving students from LIT’s Moylish, Thurles and Ennis Campuses.
Marketlink is an active and practical programme on the first year of the Marketing and Management Degree programme. It allows students from a variety of disciplines to develop and market their own business idea, with all profits going to charities chosen by the students themselves.
Marketlink 2019 raised just over €5,000 for Limerick Suicide Watch, Bru Columbanus, Cork City Hospital’s Children’s Club, Jigsaw Limerick and the Butterfly Club Limerick, while bringing some Christmas cheer to LIT and the local community, and adding to the funds raised since 2009.
Marketlink is LIT’s eight-week multidisciplinary careers, innovation and entrepreneurship programme for 3rd Level undergraduate students studying in Limerick Institute of Technology. This programme assists students interested in areas such as finding out how to identify new business opportunities, learning how to evaluate business ideas, and developing interpersonal skills to include presentation, teamwork, networking, and communication.
“Students from our Marketing and Management, Social Care Work, and Accounting and Finance courses work in groups to develop their business right through from the initial concept to the final launch, which takes place at Marketlink. The event is open to LIT students, staff, local schools and members of the general public,” Sara Kate said.
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