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Meitheal tour groups provided the overseas buyers with opportunities to experience first-hand what their clients can expect to see and do while in Ireland. Group pictured above with Hugh Flood from Lazy Bike Tours, left, on the Limerick Greenway in Ardagh. Picture: Diarmuid Greene. Meitheal tour groups provided the overseas buyers with opportunities to experience first-hand what their clients can expect to see and do while in Ireland. Group pictured above with Hugh Flood from Lazy Bike Tours, left, on the Limerick Greenway in Ardagh. Picture: Diarmuid Greene.

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Top International Buyers Set Sights on Limerick ahead of Meitheal Trade Fair 

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2 years ago

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Meitheal tour groups provided the overseas buyers with opportunities to experience first-hand what their clients can expect to see and do while in Ireland.  Group pictured above with Hugh Flood from Lazy Bike Tours, left, on the Limerick Greenway in Ardagh. Picture: Diarmuid Greene.

Influential overseas buyers tour the Wild Atlantic Way ahead of attending Fáilte Ireland’s biggest travel trade show 

Meitheal - The group were pictured at Lough Gur Lakeshore Park and Visitor Centre. Picture: Diarmuid Greene.
The group were pictured at Lough Gur Lakeshore Park and Visitor Centre. Picture: Diarmuid Greene.

International tourism buyers from across the globe are currently experiencing some of the best Co. Limerick has to offer as Fáilte Ireland showcases Limerick and the unique experiences Ireland has to offer on the Wild Atlantic Way, before they take part in ‘Meitheal’, Ireland’s biggest tourism trade show in Killarney, later this week.

This is just one of five pre Meitheal tours to take place this week, providing the overseas buyers with opportunities to experience first-hand what their clients can expect to see and do while in Ireland. 


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The tailor-made fact-finding tours play an important part of the ‘Meitheal’ experience, by providing the travelling buyers with an authentic flavour of what Ireland has to offer their clients. The tours are organised by Fáilte Ireland, the National Tourism Development Authority, in conjunction with Tourism Ireland and are designed to showcase Ireland’s destination regions – Ireland’s Hidden Heartlands, the Wild Atlantic Way, Ireland’s Ancient East, and Dublin.

Speaking about the importance of these trips, Paul Kelly, CEO Fáilte Ireland emphasised:

“Ireland has world-class scenery, activities, attractions, culture and heritage, and we were pleased to showcase these unique experiences to so many influential overseas buyers this week. Driving growth in the regions through tourism is a key priority for us at Fáilte Ireland. Through tailored trips like these, we can showcase Ireland’s cultural riches and tourism offerings to top international buyers, which they can then sell on to their customers around the world.  This will ensure Ireland and Limerick are front of mind as they prepare itineraries for 2023 and beyond.”

List of experiences the group took part in Limerick

King John’s Castle, Nicholas St.,

The Curragower Bar & Restaurant, Clancy’s Strand

St. Mary’s Cathedral, Bridge St., Limerick

Treaty City Brewery, Nicholas St.

Limerick Kayaking Experience on the River Shannon with Nev Sail
Savoy Hotel, Henry Street

No 1 Pery Square Hotel & Spa, Georgian Quarter

Guided cycle tour on the newly opened Limerick Greenway

Visit Lough Gur Heritage Centre and Lakeshore Park, Bruff

Meitheal is the longest established and most important trade event for the Irish tourism industry.  After a hiatus of two years, it will be an in-person event and hugely important for the recovery of the tourism sector. Taking place on Thursday 31st March and Friday 1st April, it brings 220 international buyers and tour operators from across the globe into Ireland to meet with Irish tourism businesses.

For more stories on Failte Ireland go HERE

For more info on Failte Ireland go HERE 

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Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the ilovelimerick.com concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.