Picture above: 9-3-16 Gillian Horan, The Pudding, Louise Lawlor, Blink Design & President of Network Limerick, Emma Heuston, Cook Medical and Karen McGuinness, McGuinness Geary Accountants at Network Ireland Limerick’s event in the Savoy Hotel, Limerick. Picture: Keith Wiseman Network Ireland Limerick Event
The plight of 200,000 Ugandan women suffering from birth fistula, gender inequality in society, the value of networking and top marketing trends were all touched on by Emma Heuston during her speech at a Network Ireland Limerick event which marked International Women’s Day.
Network Limerick Ireland hosted the special event on Wednesday 9 March in the Savoy Hotel, Limerick to celebrate International Women’s Day. Women in Business and the Arts from across the mid-west were treated to a wine tasting by Vincenzo from Da Vincenzo’s Italian eatery, before hearing the insightful talk from guest speaker Emma Heuston, Cook Medical’s Director of Global Marketing.
During her one hour speech, Emma spoke about her position as Director of Global Marketing at Cook Medical and how she broke through 5 glass ceilings to get there. Having worked across a wide variety of industries – telecommunications, financial services, oil, gas and medical devices – she attributes her success to self-belief, networking from an early age and her drive for new challenges.
She talked about how teams in Cook Medical are helping Ugandan women suffering from Obstetric fistula – a devastating and serious childbirth injury. There are two million cases of obstetric fistula worldwide which most commonly occurs among women who live in low-resource countries and give birth without medical assistance.
She then noted that while role of women in the Western World has changed vastly, inequality is still prevalent and the message from society is that women can’t achieve the same as men. She called on women in power to persuade government and companies to adopt gender equality policies so that equality is a living concept for the next generation.
She ended her speech by sharing her top 7 tips in the new world of marketing that could be applied by organisations of all sizes wanting to extend their market reach.
About Network Ireland Limerick: Network Ireland Limerick is the organisation for Women in Business, the Professions and the Arts in Limerick. It provides a forum for women to network, exchange ideas and increase their business contacts at monthly networking events. All women, both self-employed and employees, are welcome to join Network Limerick.
About the Speaker:
Based in Limerick, Emma is a medical device marketing and business professional with a track record of success in planning specific strategies to meet company goals and objectives in global markets. Cook Medical makes 16,000 products that serve 13 hospital lines and provides products to 135 countries. It is a privately held company founded in 1963 in Bloomington, Indiana.
Emma Heuston is an 18-year B2B expert in market strategy, driving demand and building successful, profitable organisations. Her work in many industries – telecommunications, financial services, oil, gas and medical devices is focused on helping them understand how to optimise their strategy and align organisational goals to accelerate growth.
As Director, Global Marketing for Cook Medical, the world’s largest privately held medical device manufacturer, she leads the global marketing function for the surgery division in areas including businesss unit strategy, go-to market planning and market category creation.
Prior to Cook Medical, Emma was Group Business Development and Marketing with Sepam Group, a global Engineering, Procurement, Management & Construction Company, where she repositioned the company resulting in a fivefold increase in revenues over a 3 year period, rebuilt global marketing and integrated marketing with the engineering function to deliver a consistent end-to-end customer experience from awareness through adoption.
Previously, she was Client Care Manager for PacNet Services, the world’s leading provider of international payment processing services to the direct response industry, where Emma was instrumental in establishing the European operations, and leading the company’s transformation to a customer-centric business model and expanding the European client base.
Her career also includes a management position with General Electric Capital, one of Europe’s largest commercial and consumer lenders.
Emma is a Chartered Marketer and a previous Director on the Clonmel Chamber of Commerce.
Click here to visit Network Ireland’s official website