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Network Ireland Limerick workshop propels businesswomen to #StepUp

At the Network Ireland Limerick workshop, Pitching for success, in House Limerick was Olivia Hayes, Janna Gasanova, Julie Doyle, Ingenium and Caragh O’Shea, Events & Sports Specialist

Network Ireland Limerick workshop propels businesswomen to #StepUp

Network Ireland Limerick hosted a ‘Pitching for Success’ workshop for its members in House, Limerick last week in association with LEO Limerick. Over 40 women in business, the professions and the arts attended the morning event which focused on how to pitch to new investors, prospective clients and award judges.

While focused on developing the perfect pitch to grow an organisation, this Network Ireland Limerick workshop was also designed to prepare members for the Network Ireland Limerick Regional Businesswomen of the Year Awards which will take place on 23 May at No. 1 Pery Square.




Patrick O’Sullivan, Sales Dynamics kicked off the workshop explaining the key stages to developing the perfect pitch and giving lots of tips on how to develop a value proposition. 

“Know your audience and pitch the pain points you are solving and the benefits of working with you. If you target everyone and focus on just the product or service you are selling, you will get no-one,” said Mr O’Sullivan.

He was followed by Caroline Dunlea, Core Optimisation, who spoke about her experience of winning at both the Network Ireland Limerick Regional Awards as well as the Network Ireland National Awards last September.

Ms Dunlea said, “I would highly recommend going through the process of applying for an award. It gives you an opportunity to stand back from your business and assess what you have achieved.  Since winning the awards we can see how it has reinforced a client’s decision to use us – it has definitely helped with sales.”

At the Network Ireland Limerick event, Pitching for success, in House Limerick was, Rachel Walsh, Discover Digital, Special Guest Speaker, Patrick O’Sullivian, Sales Dynamics and Catriona O’Donoghue, Get West and Network Ireland Limerick President

Catriona O’Donoghue, President of Network Ireland Limerick, said “This practical workshop was about giving members the tools to grow their business and to encourage them to step up and put themselves forward for awards. Unfortunately, many women can be slow to put themselves forward. We were delighted to be joined by Caroline Dunlea who, as a past national award winner, was able to reinforce the message that there are no downsides to putting yourself forward for awards.”

The Network Ireland Limerick Regional Businesswoman of the Year Awards celebrate the excellence, professionalism, vision and leadership of its members. Regional branch winners will be put forward to compete at the Network Ireland National Business Awards taking place in September in Cork.

Network Ireland Limerick is sponsored by the Local Enterprise Offices in Limerick.  

Network Ireland Limerick provides a forum where women in business, the professions and the Arts can exchange business ideas and increase their business contacts. It encourages women to achieve more satisfying careers and promotes women as worthy contributors to the Irish economy. Network Ireland Limerick is a branch of Network Ireland, a national organisation driving the personal and professional development of women with almost 1000 members, across 15 branches nationwide.

Network Ireland Limerick holds monthly networking meetings where a guest speaker is invited to educate, inform and entertain on topics of interest to women. Members can develop and pool their individual skills through interaction with other women in a supportive environment which offers, training, mentoring and an opportunity for women who call on other members with specialist expertise for help. It also provides a forum for established women to develop professional and social contacts.

Network Ireland Limerick is sponsored by the Local Enterprise Offices in Limerick.  The Local Enterprise Office is the First Stop Shop for anyone seeking information and support on starting or growing a business in Ireland.  For further information please visit

AIB are partners with Network Ireland and support the organisation at both a national and regional level.


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Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.