Connect with us
Royal de Luxe Giant to boost local economy Royal de Luxe Giant to boost local economy


Royal de Luxe Giant to boost local economy




Renowned French street theatre company, Royal de Luxe will not only bring the famous Grandmother Giant to Limerick, it will also bring opportunities to local traders from the city and beyond.

For three days, the Giant will walk the streets of Limerick to greet the young and old, in what promises to be the biggest street event the city has ever hosted.

As record-high numbers are expected to take to the streets of Limerick, this creates opportunities for local traders to get involved with Royal de Luxe and to engage with the Limerick Giant.



This July, Liverpool welcomed the Grandmother Giant, which attracted around 1.5 million spectators; 700,000 more than in 2012. The impact of the 2012 Royal de Luxe generated more than £32 million for Liverpool.

Special offers

Royal de Luxe Limerick encourages all businesses, both big and small, to brainstorm special offers for this opportunistic occasion. These ideas can be based on the theme of the Giant, or the Grandmother. For example, one Liverpool restaurant made an eight-metre long pizza to celebrate the Grandmother Giant coming to the city this July.

Our Royal de Luxe digital marketing will engage with all interested businesses who wish to take part in special offers, and promote the offers through the Royal de Luxe website, Facebook and Twitter.

Tips for traders

All traders are advised to stock up and expect extra customers in their shops. Royal de Luxe Limerick also advises traders to have enough staff working, in the event of a large amount of customers.

Welcome the Giant

Royal de Luxe Limerick encourages all businesses to put flags and banners inside and outside their store, to show support for the arrival of the Giant, if it is passing through their street.

Limerick National City of Culture Arts & Culture Director, Mike Fitzpatrick said:

This is an opportunistic time for all of our local traders to engage with the single biggest event in the Limerick City of Culture Programme. The scale of the event will not only enhance the identity of the City but also create connectivity between culture, tourism and the economy.

These 3 days, Friday 5th – Sunday 7th September, will be busy for the businesses in the City who can offer accommodation and refreshments of all sorts, to the thousands of visitors. I encourage all traders to stock up on supplies, so that all our visitors can be looked after well. For traders all over Limerick, it’s an ideal time to engage in what promises to be a magical event and one of Ireland’s biggest events this year.”

Royal de Luxe Limerick Project Director, Iseult Byrne said:

Royal de Luxe is considered the world’s premiere spectacle and street art company. They have performed in some of the major cities of the world where their work has been lauded. Royal de Luxe perform a maximum of 3 times per year. This September, through the development of our relationship with them, Limerick is one of those cities. The Saga of the Giants is an ongoing one, and Limerick will become part of that continuing worldwide saga through the visit of the newest Giant – The Grandmother to Limerick. This will be a transformative event for Limerick. It will train the eyes of the country and the world on the city and showcase its capacity to deliver events of this quality at the highest level.”

According to Marketing Liverpool:

Their visit to Limerick will bring a significant number of first-time visitors and, as well as creating some wonderful memories, will provide a boost for restaurants, bars and hotels.”

To speak with a Royal de Luxe Limerick team member, e-mail [email protected]




Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.