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Shannon Airport has retained its position as the country’s number one airport brand for the third consecutive year, according to the RED C Brand Reaction Index (BRI) Ireland 2025. Shannon Airport has retained its position as the country’s number one airport brand for the third consecutive year, according to the RED C Brand Reaction Index (BRI) Ireland 2025.

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Hat Trick for Shannon Airport – Ireland’s Top Airport Brand 2025

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1 year ago

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Shannon Airport has retained its position as the country’s number one airport brand for the third consecutive year, according to the RED C Brand Reaction Index (BRI) Ireland 2025.

Shannon Airport retains its position as Ireland’s top airport brand for the third year running according to the RED C Brand Reaction Index

Shannon Airport has retained its position as the country’s number one airport brand for the third consecutive year, according to the RED C Brand Reaction Index (BRI) Ireland 2025.

The newly released index, which lists the top 176 most emotionally connected brands, shows the airport placed at No. 48, up 3 places on last year’s list and once again making it the highest-ranking airport brand in the country.

CEO of The Shannon Airport Group, Mary Considine, says an “excellent customer experience is always our priority”, she said, “We are absolutely delighted to be recognised as Ireland’s top airport brand for a 3rd year running.”


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She added, “This comprehensive Red C testing is really important as a measure of how we are connecting with customers and delivering on that every year.

“We’re incredibly grateful to our loyal passengers—not just for choosing to fly Shannon, but for recognising what we work so hard to deliver every day: great value, accessibility, convenience and comfort. Our fantastic teams across Shannon Airport consistently go the extra mile to make each journey smooth and enjoyable, and this announcement is a true reflection of their passion and dedication. A huge thank you to them all.”

RED C conducted the BRI Test on 176 brands across 21 sectors between June 5th and 25th 2025. The Index uses facial expressions as shortcuts for emotions, to determine which brands have the strongest emotional connection with Irish consumers.

The full Red C Brand Reaction Index (BRI) 2025 is available HERE

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