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Shannon Bureau encourages Limerick academics to win international conferences 

Lynda Reilly, Fáilte Ireland, Professor Vincent Cunnane, President of LIT, Professor Liam Brown and Karen Brosnahan, Manager Shannon Region Conference and Sports Bureau.

Shannon Bureau encourages Limerick academics to win international conferences 

A vintage tea bus was set on the campuses of Mary Immaculate College and Limerick Institute of Technology as Shannon Region Conference and Sports Bureau and Fáilte Ireland worked collaboratively with the Presidents of each college on an academic recruitment drive to bring more international conferences to the area. As part of the academic recruitment drive, academic staff was treated to afternoon tea and a full presentation in the huge benefits of winning international conferences. 

Those who attended enjoyed the novelty of sampling a wide range of tea/coffee’s, sandwiches and cakes on the top deck of a 1961 Routemaster Bus. While members of the college’s academic staff enjoyed some tea, Karen Brosnahan of the Shannon Bureau and Lynda Reilly of Fáilte Ireland called for the staff of the colleges to ‘bring it home’ the next time an opportunity to bid for a conference is available. 

Shannon Bureau

Karen Brosnahan, Manager Shannon Region Conference, and Sports Bureau, Professor Eugene Wall, President of Mary I, Brian Kirby, Buildings Manager of Mary I and Lynda Reilly, Fáilte Ireland.


Karen Brosnahan of Shannon Bureau said, “We are thrilled to work with both Professor Vincent Cunnane, President of LIT and Eugene Wall, President of Mary I, on such an important initiative. Research shows that each conference delegate is worth approximately €1,600 to the local economy, which is a strong multiplier and a very valuable form of tourism for Ireland and Limerick.” 

Through its Conference Ambassador ProgrammeFáilte Ireland offers a full suite of support, both practical and financial, to potential Ambassadors, and together with their partners in the Shannon Bureau, will support an academic throughout their journey from bid to event execution.  

The Shannon Bureau has created a dedicated bid book that academic staff can use when presenting their academic institution overseas ensuring there is a wide range of support to ensure its easy to bid and win this lucrative tourism business for Limerick. 

The Shannon Region Conference and Sports Bureau is a public-private partnership. The bureau works in partnership with Fáilte Ireland to win international business meetings and events for the Shannon region and celebrated 15 years in business in 2018. The Shannon Bureau promotes the Shannon Region as a location for business and sports tourism and offers an entirely free service to event organisers and local ambassadors to help increase the Clare and Limerick regions share of the lucrative international business and sports tourism market. Hundreds of ambassadors have been actively working with the Bureau in recent years to help attract thousands of people to the region through a range of business and sports events. 

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Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.