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Shannon Region Conference & Sports Bureau is ready for Las Vegas

Marie McKown, Tourism Ireland; Jenny Finnegan, Fáilte Ireland; Karen Brosnahan, Shannon Region Conference & Sports Bureau; and Sinéad McGowan, Lough Eske Castle, at IMEX America 2017 in Las Vegas.

Shannon Region Conference & Sports Bureau is ready for Las Vegas

Thirty-five (35) Irish tourism enterprises, including the Shannon Region Conference & Sports Bureau, have been attending IMEX America in Las Vegas this week.

Now in its seventh year, IMEX (International Meetings and Events Exhibition) America is an important event targeting decision-makers in the lucrative MICE (meetings, incentive, conferences, and events) sector. More than 3,000 buyers from North America, and elsewhere around the world, are attending the three-day show – which provides valuable business and networking opportunities for the participating tourism operators from Ireland.




Alison Metcalfe, Tourism Ireland’s Head of North America, said: “IMEX America is an important platform for Tourism Ireland and our partners to showcase the world-class conference, meetings and incentive facilities on offer right around the island of Ireland. Overall, business sentiment at the show is really positive, with interest in Ireland for conferences and incentive travel remaining high and advance business for 2018 looking good.”

Karen Brosnahan, General Manager of the Shannon Region Conference, and Sports Bureau said, “The Shannon Region Conference & Sports Bureau is a public-private partnership and the official events bureau for Ireland’s Shannon Region. The bureau will ensure that coupled with the reputation of Ireland’s Shannon region as an excellent destination for meetings, conferences, exhibitions, incentive travel, elite athlete training and sporting events. They also give professional and impartial advice and guidance to ensure an event is memorable. The bureau has a professional team of advisers who offer their services, impartially and FREE of any charges or commissions. We made some invaluable contacts at IMEX and were thrilled to take part in such a prestigious event.” 

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. Tourism Ireland in North America has been undertaking a busy programme of promotions throughout 2017, to continue to build awareness of the island of Ireland as a world-class destination for association conferences and incentive travel.

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences, and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.  

Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination. Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island. In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.

To find out more about the Shannon Region Conference & Sports Bureau click here

To read more of our stories on the Shannon Regions Conference & Sports Bureau click here

To find out more about Tourism Ireland click here   


Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.