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100-year-old Limerick family business changes name to StorageWise (formerly Limerick Self Storage) 100-year-old Limerick family business changes name to StorageWise (formerly Limerick Self Storage)

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100-year-old Limerick family business changes name to StorageWise (formerly Limerick Self Storage)

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David Hickey, CEO of StorageWise standing outside the new rebranded StorageWise – Formerly Limerick Self Storage

Established in 1915, the business has a deep-rooted history and expertise in transporting and storing goods for Limerick families and businesses for over 100 years. 

100-year-old Limerick family business changes name to StorageWise (formerly Limerick Self Storage)
StorageWise is one of the first self-storage companies in Ireland to have solar panels

100-year-old Limerick family business Limerick Self Storage have changed their name to StorageWise.

Limerick Self Storage’s name may have changed to StorageWise but what will remain constant is the location of the state-of-the-art self-storage facility on the Dock Road in Limerick and the team’s dedication, expertise, and commitment to providing a friendly service.


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Established in 1915, originally called ‘Limerick Carting Company’ and founded by William Hickey, the business has a deep-rooted history and expertise in transporting and storing goods for Limerick families and businesses for over 100 years.  Over the generations the family business has grown in the heart of Limerick city with it being one of Ireland’s longest-running logistics and storage businesses.

A key success for the business has been its ability to adapt and change to market demands, where today the business provides a premium self-storage facility located on the Dock Road Limerick that is both secure and easily accessible 24/7.

Speaking about the rebrand and decision to change the name, David Hickey CEO said, ‘’The new name StorageWise, was developed to represent our unparalleled level of expertise and wisdom acquired by serving local communities, families, and businesses for over four generations. In essence, our goal for StorageWise is to be known as your local, self-storage experts.’’

Whether it’s life events or lifestyle choices, that has created the need for more secure storage space the business provides customers with as much or as little space, over a short or long period of time as is needed.

The company is continually reinvesting in its facility with the latest state of the art technology providing secure storage space for customers and with expansion plans to provide self-storage services in other cities nationwide under the new name StorageWise.

StorageWise recognises that operating a business within local communities bears a responsibility to help make the community a better place, by supporting local charities, and making the business more environmentally sustainable. Supporting this, a wide range of initiatives have been identified including retrofitting the storage facilities with solar panels, making StorageWise the very first in Ireland to take this step and providing a selection of eco-friendly packaging for customers to purchase. With every customer rental, StorageWise will also donate to local communities or charity initiatives.

The evolution of Limerick Self Storage to StorageWise was also supported by customer research and feedback, that when it comes to self-storage and the best customer care, StorageWise are the experts! The name StorageWise was selected to recognise the level of knowledge and self-storage wisdom built up over 100 years and it also includes a new logo and character called ‘Albert Wise’ who joins the dedicated team.

Looking to the future, David Hickey and the StorageWise team hope to build on what was successfully achieved with Limerick Self Storage and by maintaining the highest standard of quality and customer care, will be adding further self-storage facilities in Ireland.

For more info on StorageWise go HERE

For more Business stories go HERE

100-year-old Limerick family business changes name to StorageWise (formerly Limerick Self Storage)
The business provides a premium self-storage facility located on the Dock Road Limerick that is both secure and easily accessible 24/7.

Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the ilovelimerick.com concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.