Pictured above Gillian Maxwell, Operations Manager, Tiger Stores Ireland and Northern Ireland.
Danish brand Tiger Stores will launch their fourteenth Irish store on Tuesday, February 10, in Limerick’s Cruises Street.
Tiger Stores, a variety store selling low cost high value items, ranging from €1 to maximum €30, is due to open its doors at 11 Cruises Street, Limerick, with the store employing 12 staff.
When the Danish brand announced its forthcoming arrival in Limerick back in December, the positive response online was sensational. But for Tiger Stores Ireland and Northern Ireland Operations Manager, Gillian Maxwell, who brought the brand to Ireland just three years ago, Limerick was an obvious choice for a new store. “We knew Munster had truly embraced the Tiger concept already as our store on Cork’s Patrick Street, opened in early 2014 as the inaugural store outside Dublin, has consistently been one of the highest performing of all Tiger Stores in Ireland. Limerick, as the retail capital of the Mid-West, and as a vibrant young city with a thriving student life, was a natural next step,” says Gillian.
On the arrival of Tiger’s new store, Limerick Chamber Interim CEO Dr Órlaith Borthwick said, “Limerick Chamber are delighted to welcome yet another innovative, exciting and expanding company to our region. Already 30 plus retailers have located here in the last year. Limerick Chamber are very happy to be part of the momentum in attracting these investments to Limerick, particularly through the work we do with our retail specific function, the Limerick City Business Association.”
The shoppers of Limerick can expect Tiger’s own-brand, simple, colourful lifestyle products including homewares, toys, stationery, toiletries and accessories with a Danish touch, and a focus on functionality and good design, in a fun atmosphere – stores are like playgrounds, brightly lit but with paired-back Scandi-chic furniture. New stock deliveries twice a month mean that any given time, 30 – 40 per cent of the stock is new, giving browsers a consistently fresh shopping experience.
With 14 stores in Ireland since its arrival just three year ago, the Limerick store being the most recent, Tiger is a brand in the ascendant, winning two of the most highly desired awards at the recent Retail Excellence Ireland Awards, including Company of the Year and Best Small Company.
Tiger opens Tuesday, February 10 at 10am, and is open Monday – Saturday from 10am – 6pm, with late opening on Thursday.
Photos by Sean Curtin