Julie Wakley, Tourism Ireland; and Jill Cousins, The Hunt Museum, before the Tourism Ireland board meeting in Adare.
Picture: Liam Burke
Tourism Ireland board Adare meeting highlights Limerick
Adare was the venue for the September board meeting of Tourism Ireland, which took place on Thursday, September 13. The board members took the opportunity to meet with local tourism operators, to discuss overseas tourism so far this year and the extensive promotional programme which Tourism Ireland is undertaking to highlight Limerick and the island of Ireland around the world this year.
Speaking after the board meeting, Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to be in Adare for this month’s board meeting and to have the chance to meet with representatives of the local tourism industry and to hear directly how their business is doing. It also gave us the opportunity to discuss the extensive promotional programme which Tourism Ireland is undertaking this year across the globe, to continue to grow overseas visitor numbers to the island of Ireland this year.”
Limerick city and county, its rich heritage and history, visitor attractions and events, feature prominently in Tourism Ireland’s promotions around the world. Tourism Ireland profiles Limerick and the Wild Atlantic Way extensively on its global suite of websites, Ireland.com, which attracted around 19.2 million visitors in 2017. Limerick is also highlighted through Tourism Ireland’s social media platforms – to its 4.3 million active Facebook fans and 498,000 followers on Twitter.
Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business tourism destination.
They deliver world-class marketing programmes in 23 markets across the world and reach a global audience of over 600 million each year. Targeted marketing activity includes advertising online, on TV and outdoor sites, in cinemas and in newspapers and magazines, eMarketing, overseas publicity, co-operative marketing with carriers and other partners and promotions to the travel trade and consumers.
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For further information contact Sarah Hayes, Tourism Ireland Tel: 01-476 3425