TripAdvisor Social Media Campaign attended by Justin Reid, TripAdvisor, Siobhan King, Failte Ireland and Eugene Maher, Shannon Ferry at the Failte Ireland workshop at the Limerick Stand Hotel, Limerick city. Photo: Oisin McHugh True Media
TripAdvisor Social Media Campaign to Increase Interest in Wild Atlantic Way
Making sure tourism businesses are prepared to capitalise fully on an expecte
The workshop facilitated jointly with Tourism Ireland and TripAdvisor was held to outline the campaign details and highlight ways to engage with the TripAdvisor social media platforms. The purpose is that when the campaign is live, there will be a depth of content available on TripAdvisor relating to tourism businesses along the Wild Atlantic Way.
Paul Keeley, Director of Commercial Development at Fáilte Ireland said that working towards market diversification is an important strand of Fáilte Ireland’s ‘Get BrexitReady’ Programme and events such as the workshop are aimed at ensuring that tourism businesses are in a position to capitalise fully on the social media, advertising, and in-market campaigns that Fáilte Ireland and Tourism Ireland are undertaking.
“We are holding the workshop as part of our commitment to provide additional resources and augment our ‘Get Brexit Ready’ programme. This year we are working with hundreds of businesses to help them assess their exposure to Brexit, fight to target best prospects in Britain and diversify their current offering to appeal to other markets such as Germany. The additional funding allows us to work with more businesses along the Wild Atlantic Way and to assist them to best position themselves to benefit from increased planned marketing cam
Finola O’Mahony, Head of Europe at Tourism Ireland said that Tourism Ireland Germany and GB are delighted to be partnering with Trip Advisor and Fáilte Ireland to work with Industry partners to maximise the opportunity to attract consumers to experience the Wonders of the Wild Atlantic Way.
“The workshop is designed to help Industry get their Trip Advisor listings and offers optimised for the campaigns and to drive awareness for the Wild Atlantic way among culturally curious and great escaper Trip Advisor consumers, with targeted video, Facebook advertising, and display, which in turn will help to drive bookings for participating Industry. We also hope that the campaign will drive interest for the direct routes into Kerry Airport from Frankfurt, Berlin, Stanstead, and Luton.”
For more stories on TripAdvisor, go here.
For more on the ‘Get Ready Brexit’ programme, go here.