UL Marketing team representatives, pictured above, accepting one of the two awards they won at the Irish Digital Media Awards.
UL marketing team won gold in the ‘Best in Video’ category and silver in the ‘Best Gov/Non-Profit’
The marketing team at University of Limerick is celebrating after bringing two awards back to Limerick in the Irish Digital Media Awards held in Dublin over the weekend.
The UL marketing team won gold in the ‘Best in Video’ category and silver in the ‘Best Gov/Non-Profit’ category at the awards, recognised as the Oscars of the Digital Media world, for its Stay Curious postgraduate marketing campaign.
UL was the only Higher Education Institute to be shortlisted and win awards on the night. The winners were specially chosen by a prestigious judging panel of digital marketing experts and reflect the best of the best in the industry. To win the top prize, entries had to demonstrate exceptional creativity and originality.
Congratulating the UL marketing team, Director of Marketing, Communications and Public Affairs at UL, Laura Ryan said, “This win is important to us as the Stay Curious campaign is UL’s first large scale postgraduate-focused marketing campaign and it was conceived entirely in-house and shot by Limerick’s True Media. We featured real people like Jerry Flannery, Momobo Ogoro, Finola Cliffe and Siobhan Ryan who told their engaging stories and reflected on a different stage in their careers and personal lives. Our aim was to attract new postgraduate students and to inspire current undergraduate students to stay with us, we’re thrilled it was such a success nationally. And to beat Ireland’s most respected agencies and huge commercial brands for the top honours of Best in Video was extra special.”
The next phase of the Stay Curious campaign will profile Research at UL and will be unveiled over the coming weeks.
The Irish Digital Media Awards now in their 19th year, are the most prestigious digital awards in Ireland. They recognise creativity and innovation across multiple areas of an ever-evolving sector which includes digital content creation, advertising and marketing, mobile media, social networking, app development, web design and development.
More information on the UL marketing team
Related stories on the University of Limerick