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UL Student Life strikes gold again at Sockie Awards 2025

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UL Student Life has won Gold for Best TikTok at this year’s Sockie Awards, Ireland’s premier social media awards. The win marks back-to-back victories for the organisation, having secured Best Instagram at the 2024 ceremony. Nicole Roche (Digital Marketing Coordinator), David Oba (Student Content Creator), Cody Horan-Kenny (Part-time Marketing & Communications Administrator & Student Content Creator)

UL Student Life strikes gold again for ‘Best TikTok’ at Ireland’s premier social media awards, Sockie Awards 2025

UL Student Life has won Gold for Best TikTok at this year’s Sockie Awards, Ireland’s premier social media awards. Pic. Brian Arthur
The marketing team has won Gold for Best TikTok at this year’s Sockie Awards, Ireland’s premier social media awards. Pic. Brian Arthur

UL Student Life has won Gold for Best TikTok at this year’s Sockie Awards, Ireland’s premier social media awards. The win marks back-to-back victories for the organisation, having secured Best Instagram at the 2024 ceremony.

Held in Dublin last Thursday, the Sockies recognise excellence in social media campaigns and strategies by brands, agencies, NGOs, public bodies, and SMEs across Ireland. UL Student Life was recognised for its creative, authentic use of TikTok to connect with and represent the University of Limerick’s vibrant student community.

“We’re absolutely thrilled to win Gold for Best TikTok,” said Nicole Roche, Digital Marketing Coordinator at UL Student Life. “Our aim has always been to give students a platform that’s fun, relatable, and empowering – and TikTok has been an incredible space for that.”


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@ulstudentlife

Did you hear about the sneak peak tours of the new UL Student Life building last week? Didn’t get a tour? Don’t worry – @Oba was there to record it all for you 🫡 #ulstudentlife #ul #studentlife #newstudentcentre ♬ Mall Rat – Jerry Martin

The win marks back-to-back victories for the organisation, having secured Best Instagram at the 2024 ceremony

UL Student Life’s approach is built on a peer-to-peer content model, with students creating content for and with their peers. The organisation’s Creative Crew, a student-led media team, plays a key role in producing content that is fresh, humorous, and genuinely reflective of student life on campus.

The award reinforces UL Student Life’s position as a leader in student communications, and a standout digital voice within Ireland’s higher education landscape.

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Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the ilovelimerick.com concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.