Connect with us
Pictured at the XL Retail Awards 2025 in Calpe, Spain were Marty Morrissey, MC; Audrey and Paul Collins, XL Athea; Michael Collins, Chief Wholesale and Logistics Officer, BWG Foods; Paul Bealin, Cash & Carry Sales Director, BWG Foods Pictured at the XL Retail Awards 2025 in Calpe, Spain were Marty Morrissey, MC; Audrey and Paul Collins, XL Athea; Michael Collins, Chief Wholesale and Logistics Officer, BWG Foods; Paul Bealin, Cash & Carry Sales Director, BWG Foods

Business

Limerick’s Paul Collins’ XL Retailer recognised at annual XL awards celebration

XL Retailer award recognition for Limerick’s Paul Collins

Published

4 weeks ago

on

Limerick’s Paul Collins’ XL Retailer recognised at annual XL awards celebration. Pictured at the XL Retail Awards 2025 in Calpe, Spain were Marty Morrissey, MC; Audrey and Paul Collins, XL Athea; Michael Collins, Chief Wholesale and Logistics Officer, BWG Foods; Paul Bealin, Cash & Carry Sales Director, BWG Foods

Local Limerick XL Retailer, Paul Collins, recognised at the annual XL awards celebration held in Calpe, Spain

XL Athea won several awards

Paul Collins’ XL Athea in Co. Limerick was among the elite group of retailers from around the country who have been honoured for their outstanding commitment to their local communities at the annual XL Retailer Awards celebration, held in Calpe, Spain, recently.

Hosted by BWG Foods, owners and operators of the XL Retail brand in Ireland, the XL Retail Awards are presented to XL stores that have demonstrated outstanding industry excellence following a comprehensive programme of inspections and audits carried out by Ireland’s leading Retail Audit company, SMA Retail Specialists.

This year, for the first time, there was a real international flavour to the ceremony as the winners were announced at a special retailer event in Spain, with RTÉ commentator Marty Morrissey as the special Master of Ceremonies.


advertisement
advertisement


advertisement
advertisement


advertisement
advertisement


advertisement
advertisement

Paul with his award

Paul Collins’ XL Athea was the winner of three award categories, namely Best Sustainability Initiative; Best Use of Social Media and Best Enhanced Large Store.

Paul Bealin, Cash and Carry Sales Director, BWG Foods, congratulated Paul Collins and his Athea-based team for their “clean sweep of awards”.

He said, “XL retailers strive for excellence in every aspect of their service to their shoppers and the local communities in which they are embedded. In meeting the exacting standards of the independent SMA Audit, our retailers have illustrated their commitment to being industry leaders in the retail sector and their focus on exceeding customer expectations. I congratulate Paul and his team in XL Athea on their clean sweep of awards.”

Related Topics:

Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the ilovelimerick.com concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.