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Lunchtime Lecture: The Power of Advertising – Highlights from ESB Archives Advertising Collection with Lucy Proctor

January 23 @ 1:00 PM 2:00 PM

Lucy Proctor from ESB Archives will discuss the role of advertising in promoting the widespread consumption of electricity following the rollout of the Shannon Scheme and in the decades that followed.

Looking at a selection print media, film and television commercials from the ESB Archives collection, this talk will explore how advertising was used to influence the Irish public around the benefits of electricity within their daily lives. It will also discuss how messaging around electricity consumption adapted and evolved in the face of various energy challenges facing the country throughout the years.

Custom House, Rutland Street
Limerick, M98G+F8 Ireland
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