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Ireland meets the Midlands workshop benefits Shannon Region

Stefanie Meachin, Travel Options, Karen Brosnahan, Shannon Region Conference & Sports Bureau, Joyce McElroy, Tourism Ireland, Helen Ellis, Avid Events, David Wood , Tourism Ireland at the ‘Ireland meets the Midlands Workshop’

 ‘Ireland meets the Midlands’ workshop benefits Shannon Region

By ilovelimerick Correspondent Cathal Doherty

On Thursday, July 12, 2018, the Shannon Region Conference and Sports Bureau traveled to the Midlands in the UK for an ‘Ireland meets the Midlands’ workshop to promote the Shannon region as a destination for international conferences, meetings and events at the Stapleford Park Country House in Leicestershire, England.


35 top UK Buyers from all over the UK Midlands enjoyed a taste of Ireland at the workshop last week which was organised by Meet In Ireland GB, the Business Tourism unit of Tourism Ireland in the Great British market.

 Karen Brosnahan, General Manager of the Shannon Region Conference & Sports Bureau, said: “The UK market is key for our region, with so much UK access into Shannon Airport on a weekly basis. We were delighted with the response from the buyers to our offering.”

The ‘Ireland Meets The Midlands’ workshop was a success for the Shannon Region as the Shannon Region Conference and Sports Bureau attracted considerable interest from 35 major U.K buyers from the Midlands region in England.

There was a lot of interest in the newly reopened Adare Manor. “The fact that it has re-opened as a world-class venue was widely welcomed by the agents. We have a very comprehensive and varied offering in the Shannon Region, with four five-star hotels and many excellent four-stars.” Karen continued.

Joyce McElroy of Tourism Ireland said: “Interest in Ireland as a business destination for meetings, incentives, conferences and exhibitions (MICE) continues to grow – particularly in the GB market. It’s vital we have representation from all regions of Ireland at key events like this as a showcase of all of Ireland for all we have to offer.”

The Shannon Region Conference and Sports Bureau are celebrating 15 years in business this year. The Shannon Bureau promotes the Shannon Region as a location for business and sports tourism and offers an entirely free service to event organisers and local ambassadors to help increase the Clare and Limerick regions share of the lucrative international business and sports tourism market. Hundreds of ambassadors have been actively working with the Bureau in recent years to help attract thousands of people to the region through a range of business and sports events. In 2017 it supported business and sports events worth in excess of €7,000,000 to the economy of the region, a substantial slice of the national Business & Events Tourism cake.   The bureau works in partnership with Meet in Ireland in all its activities.

Find more information on the Shannon Region Conference and Sports Bureau at their website

For more stories about the Shannon Region Conference and Sports Bureau, click here


Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.