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Ireland Meets the West End Ireland Meets the West End


Promoting Limerick in London at Ireland Meets the West End

Ireland Meets the West End – Karen Brosnahan, Shannon Region Conference, and Sports Bureau; and Ruth Vaughan, The Savoy Hotel, at Tourism Ireland’s event in London. 

Promoting Limerick in London at Ireland Meets the West End 

Forty-five (45) top British meetings and events professionals attended an event in London called Ireland Meets the West End event.

The annual B2B event – organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism NI – saw the buyers meet, and do business with, some 37 Irish tourism businesses, including the Shannon Region Conference & Sports Bureau and The Savoy Hotel Limerick.




The aim of Ireland Meets the West End is to grow business tourism from Britain to the Mid-West and Ireland. The event provides a valuable opportunity for the companies from Ireland to showcase and sell their product and to convince the British buyers to confirm their meetings and events in Ireland for 2020 and beyond.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said, “Tourism Ireland was delighted that so many top British meetings and events professionals took the time to attend our ‘Ireland Meets the West End’ event and meet our partners from Limerick and the Midwest highlighting world-class venues and facilities, as well as ease of access from Britain and the unique experiences on offer in Ireland.”

Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending almost three times more than the average visitor. Corporate meetings and association conferences continue to be the focus of Tourism Ireland’s business tourism promotions in Britain.

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.

The Shannon Region Conference and Sports Bureau is a public-private partnership. The bureau works in partnership with Fáilte Ireland to win international business meetings and events for the Shannon region and celebrated 15 years in business in 2018.

The Shannon Bureau promotes the Shannon Region as a location for business and sports tourism and offers an entirely free service to event organisers and local ambassadors to help increase the Clare and Limerick regions share of the lucrative international business and sports tourism market.

Hundreds of ambassadors have been actively working with the Bureau in recent years to help attract thousands of people to the region through a range of business and sports events.

Karen Brosnahan of the Shannon Region Conference & Sports Bureau said, “It was fantastic to meet so many new and existing clients at Ireland Meets The West End this year. Irelands Regional Convention Bureaux in partnership with Failte Irelands meet in Ireland Team were out in force talking up all things regional Ireland to one of the biggest markets for business tourism.”

For more information on Shannon Region Conference & Sports Bureau click here.

For more stories on Shannon click here. 

Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.