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MBA Students Fall Back for Rape Crisis Centre

MBA Students Fall Back for Rape Crisis Centre – Pictured at the Kemmy Business School, University of Limerick was Stephen Ruschitzko, UL, Mark Ryan, Rape Crisis Midwest, Lisa O Malley, Kemmy Business School, Owen Bagnell, NBA student, Michele O Dwyer, Kemmy Business School and Katie Clair, NBA student. Picture: True Media.

MBA Students Fall Back for Rape Crisis Centre

Executive MBA class in the Kemmy Business School (KBS) in University of Limerick inspire the public to ‘Fall Back’ in aid of Rape Crisis Centre.

Last week second-year Executive MBA students undertook a live project where they were presented with a real-life organisational dilemma and had 24 hours to come up with a plausible solution and implementation plan, not unlike the format of popular television show The Apprentice. 



The organisation in question was Rape Crisis Midwest and the struggle outlined to them was the continuous need for fundraising in order to keep the centre doors open.

The solution was a call to arms in the form a challenge, similar to the viral Ice Bucket Challenge, where the class have come up with a Fall Back Challenge.  The challenge consists of two people taking part in and recording a trust fall.  As part of the challenge they must:

  • Create their own Fallback video and Nominate two people they know to do the Fallback challenge
  • Share their video on social media using #Fallback
  • Text Fallback to 50300 to donate €4

(Text costs €4. Rape Crisis Midwest will receive a minimum of €3.60. Service Provider: LIKECHARITY. Helpline: 076 6805278).

“Katie, Stephen and Owen are students on the Executive MBA who were inspired by the challenges facing Rape Crisis Midwest.  Rather than being content with making recommendations about what Rape Crisis Midwest could do, they are running with their idea #FallBack, getting the support they need and making it happen.  This is an exciting and innovative campaign which has the capacity to go viral and the Kemmy Business School (KBS) is thrilled to support it in every way we can” said Professor Lisa O’Malley.

“We are delighted to welcome this initiative which blends the corporate and charitable sector together.  We are very excited about this campaign, which has been the brainchild of a group of students from the MBA programme”, said Executive Director of Rape Crisis Midwest, Miriam Duffy.

The class are confident that with the help and enthusiasm of the Students Union and large student population in the University of Limerick they can create a movement and make the #FallBack challenge go viral.  The challenge was officially launched by UL Students Union and Kemmy Business School in the University of Limerick on Wednesday, December 6th.

To visit the Rape Crisis Midwest website click here

To read more Rape Crisis Midwest stories on I Love Limerick click here

Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.