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Building a thriving business in Limerick can be rewarding, with its growing business community and opportunities for entrepreneurs Building a thriving business in Limerick can be rewarding, with its growing business community and opportunities for entrepreneurs


Building a Thriving Business in Limerick – Your Succinct Success Handbook



Business in Limerick – Limerick has invested in promoting innovation and fostering a supportive business environment

Business in Limerick can be rewarding, with its growing business community and opportunities for entrepreneurs

Limerick Chamber Chief Economist
Limerick’s proximity to Shannon Airport offers an incentive for investment

Building a thriving business in Limerick can be a rewarding endeavour, with its growing business community and countless opportunities for entrepreneurs. The city and county boast a diverse array of industries, from life sciences and technology to finance, with major international employers in the area.

Limerick has invested in promoting innovation and fostering a supportive business environment, making it an attractive destination for new companies to create a business in Limerick. As you embark on your entrepreneurial journey, there are numerous resources available to help you plan your venture, including the Local Enterprise Office, which offers guidance and support for start-ups. The city is also committed to the development of vital sectors such as tourism, as outlined in the Limerick Tourism Development Strategy, which aims to revitalise and expand this important industry.

To establish a flourishing business in Limerick, it is crucial to understand the factors that contribute to the region’s economic resilience and competitiveness. Keeping up-to-date with the latest economic policies and development plans will provide you with valuable insights into the future of business in Limerick and help you align your goals with the region’s vision. By leveraging the available resources and tapping into the vibrant ecosystem, you can build a successful enterprise that contributes to Limerick’s thriving economy.



Understanding Limerick’s Unique Market

As you consider building a thriving business in Limerick, it’s essential to understand the unique market this Irish city offers. Limerick, one of Ireland’s oldest cities, is home to a vibrant and growing economy, driven by both public and private sector investment.

Part of what makes Limerick an attractive location for business is its strong connection to both the local area and the wider world. The Limerick City and County Council actively works to support businesses and develop the city’s potential. This approach encourages investment and fosters a supportive environment for businesses of all sizes.

Limerick’s city centre is undergoing a significant transformation, making it an ideal location for businesses to thrive. With millions of euros invested in revitalising the urban core, you’ll be able to benefit from access to top-tier infrastructure and an increasingly cosmopolitan atmosphere.

The city’s location in the Mid-West region of Ireland makes it a prime gateway to the beautiful Wild Atlantic Way. Tourism is a growing industry in Limerick, with the Limerick Tourism Development Strategy focusing on capitalising on the city’s unique position on the west coast of Ireland.

When launching your business in Limerick, do take advantage of the various opportunities and support available from both the local government and business community.

Embrace the potential that Limerick holds, and use your understanding of this unique market to build a successful and thriving business in this bustling Irish city.

Developing Business in Limerick

When building a thriving business in Limerick, it’s essential to understand the region’s enterprise landscape and seize the opportunities it offers. Limerick has a robust business ecosystem, with a strong focus on innovation and sustainable growth. Your business can benefit from the city’s approach to environmentally sustainable and carbon-neutral economy, as outlined in the Draft Limerick Development Plan 2022-2028.

To create a business plan that speaks to Limerick’s audience, you need to research and understand the city’s specific needs and priorities. This will help you tailor your offering to cater to the requirements of local customers and business partners. Limerick boasts an urban success story, positioning it as the region’s economic engine. Emphasise your business’s potential contributions to this ongoing success in your plan.

Limerick’s enterprise climate supports the ambitions of entrepreneurs, offering various resources and initiatives to help your business thrive. One such initiative is the Limerick 2030 Vision: An Economic and Spatial Plan for Limerick, which includes a substantial €1 billion investment in infrastructure for enterprise and investment. This long-term plan aims to transform the city and the wider Mid-West Region through economic, social, and physical renaissance. Take advantage of these opportunities by aligning your business with Limerick’s vision and development plans.

To get a head start in the Limerick business ecosystem, connect with local organisations and initiatives that foster entrepreneurs’ growth, such as the Limerick Enterprise Development Partnership (LEDP). LEDP offers support and resources to help you realise your business’s potential, and their recently launched ’20 Outcomes by 2026′ strategy highlights their commitment to driving innovation and success in the area.

Financial Management and Planning

When building a thriving business in Limerick, effective financial management and planning are essential to your success. In this section, we’ll provide you with an overview of allowable business expenses in the Irish market and share some valuable tips for effective financial planning and management.

Allowable Business Expenses

In the Irish market, you’re allowed to deduct certain expenses from your taxable income for business purposes. These expenses must be wholly and exclusively incurred for the trade, and they must be necessarily incurred. Some common examples of allowable business expenses include:

  • Office supplies and equipment
  • Rent for business premises
  • Staff wages and salaries
  • Insurance premiums
  • Advertising and marketing costs

Keep accurate records of all your expenses and consult with a qualified accountant to ensure you’re maximising your deductions and adhering to Irish tax laws.

Tips for Financial Planning and Management

  1. Prepare a budget: At the start of each financial year, prepare a comprehensive budget that outlines your expected income and expenses. This will help you to make informed decisions about your business operations and finances throughout the year.

  2. Monitor your cash flow: Regularly review your cash flow by comparing your actual income and expenses against your budget. This will enable you to identify any potential financial issues early and take appropriate action to address them.

  3. Establish an emergency fund: Build up a cash reserve to protect your business from unforeseen events, such as late payments from clients or unexpected expenses. This will help to keep your financial situation stable, even in challenging times.

  4. Separate personal and business finances: Open a dedicated business bank account and use it exclusively for your business transactions. This will make it easier to track your business income and expenses and simplify your tax reporting.

  5. Seek professional advice: Engage the services of a qualified accountant or financial adviser to ensure that you’re making the best possible decisions about your business finances.

Value of Innovation and Technology

Limerick has been progressively investing in innovation and technology to enhance the business environment and drive economic growth. By engaging with various initiatives such as Innovate Limerick, you can take advantage of the opportunities and support networks available to build your thriving business in Limerick.

Understanding the key role of innovation and technology in economic development, Limerick has been focusing on creating a smart and sustainable city. The Limerick digital strategy aims to empower communities and enable economic growth for businesses like yours. This commitment to technological advancements not only improves the overall quality of life but also offers a competitive edge to businesses operating in the region.

When it comes to establishing a successful business, a supportive environment plays a crucial role. Innovate Limerick provides various resources and projects that facilitate higher levels of innovation, such as ENGINE, an innovation centre dedicated to nurturing start-ups and enhancing collaboration within the local community. These resources can help your business tap into the evolving ecosystem and achieve greater success.

Boosting Retail and Tourism

2022 Limerick Gift Card

Limerick offers fantastic opportunities for retail and tourism businesses to thrive. By focusing on key strategies and understanding the local market, you can successfully establish your presence in this dynamic region.

To provide an unforgettable experience for tourists, consider partnering with other local businesses and attractions. Collaborating with complementary service providers can enhance your offerings and collectively position Limerick as a vibrant, must-visit destination.

Retail businesses, on the other hand, play a significant role in Limerick’s economy. To stand out in the retail landscape, keep an eye on consumer trends and cater to the demands of the local market. Focusing on excellent customer service and providing a diverse range of products can boost your competitiveness and build customer loyalty.

In addition, make the most of local events and festivals to showcase your retail offerings and attract foot traffic to your store. Participating in city-wide marketing campaigns can further amplify your brand visibility and drive sales.

Building a Team

Building a strong team is essential for any thriving business in Limerick. When assembling your team, keep in mind the importance of diversity and complementary skill sets. This will help your organisation adapt to new challenges and ensure that every team member can contribute effectively.

Start by considering local talent for your team. By hiring locally, you can tap into the community’s resources and enjoy a range of benefits. Local employees are generally more familiar with the area and its customers, which can be invaluable when it comes to building connections and understanding market needs. Additionally, hiring locally contributes to Limerick’s economy, promotes a sense of pride within the community, and helps reduce the environmental footprint of your business by minimising commuting distances.

Another important aspect to consider is the potential for leveraging family resources. If you are running a family business, employing a spouse, for example, can offer numerous advantages to your Limerick-based business. Spouses often have a deep understanding of each other’s strengths, weaknesses, and working styles, which can lead to a more cohesive and efficient working environment. Moreover, collaborating with a spouse in managing business operations can foster greater trust and shared commitment to the company’s growth and success.

When building your team in Limerick, it’s important to implement effective team-building strategies, such as team building activities or short courses offered by the University of Limerick, to foster collaboration and ensure high performance. These activities can help your team members develop valuable skills, such as communication, problem-solving, and adaptability, which are essential for any thriving business.

Lastly, remember to maintain a confident, knowledgeable, and clear communication style within your team environment. This will encourage open dialogue, promote trust, and ensure that your team remains motivated and engaged as you work together to grow your Limerick-based business.

Leveraging Limerick’s Chamber of Commerce

Building a thriving business in Limerick can be rewarding, with its growing business community and opportunities for entrepreneurs
Limerick Chamber Regional Business Awards take place annually in Limerick

As a business owner in Limerick, taking advantage of the resources and support provided by the Limerick Chamber can contribute significantly to your success. Established in 1805, the Chamber serves as a reputable business representative and lobbying organisation with the primary goal of creating an environment for businesses to thrive.

Becoming a member of the Limerick Chamber grants you access to several key benefits. Firstly, you can expand your professional network by attending over 100 networking and training events throughout the year. These events provide ample opportunities to connect with other business owners, board members, and even Chamber economists, fostering invaluable relationships that can benefit your company.

As a member, you also gain access to exclusive promotions, including the opportunity to be listed in the member directory. This directory not only increases your visibility but also allows you to discover potential partnerships and suppliers within the Limerick business community.

In addition to networking opportunities and increased exposure for your business, Limerick Chamber offers support in accessing Skillnet funding to enhance your workforce’s capabilities. The Skillnet programme aids businesses in developing the necessary skills required for growth and innovation.

Lastly, as Limerick City and the surrounding region strive for economic growth, the Chamber’s lobbying efforts help to influence key decision-makers to shape policies that favour local businesses. Your membership will allow you to have your voice heard in matters that affect companies in the area.

Optimising Media and Communication

In order to successfully build a thriving business in Limerick, it’s essential to optimise your media and communication strategy. With a solid media presence, you will project confidence, knowledge, and clarity in your brand.

Branding is a key aspect of media and communication. Establishing a strong local presence will help your brand resonate with the people of Limerick. Be consistent in your messaging and aesthetic, both online and offline, to create a lasting impression.

Media presence is also crucial in reaching your target audience. Utilise various channels such as traditional newspapers, magazines, radio, and television, as well as digital platforms like social media, blogs, and websites. Engage with your audience, sharing relevant business news and updates to generate interest in your brand and strengthen your reputation.

Make it easy for people to get in touch with your business by providing clear contact information and creating an approachable image. Encourage engagement on social platforms by responding promptly to messages and comments and be proactive in addressing any issues or concerns.

Stay informed about local business news and developments in Limerick. Connecting with other businesses will help you stay up to speed and identify potential collaborative opportunities. Keep an eye on industry trends and insights, joining networking events or participating in online forums to grow your network and remain competitive.

Limerick Events and Funding Opportunities

As you build your thriving business in Limerick, you should be aware of the various events and funding opportunities available in the city. Participating in local events can help you connect with potential customers, network with other businesses, and raise awareness of your brand. Additionally, leveraging funding opportunities can provide you with the necessary financial support to grow and develop your business.

Limerick is home to a diverse range of events, spanning cultural, community, and business-oriented gatherings. The city often hosts industry conferences, expos, and networking events that can directly benefit your business. Make it a point to seek out these events and actively engage with the local community.


To build a thriving business in Limerick, focus on utilising the supportive business environment and capitalising on the region’s resources. By doing so, you can establish a strong foundation for your business.

Your business can benefit from Limerick’s well-developed higher education network and talented workforce. Engaging with local organisations like the Limerick Chamber can open networking opportunities and provide valuable guidance throughout your entrepreneurial journey.

Limerick’s status as an attractive location for important companies like Northern Trust, Uber, and Regeneron serves as a testament to the advantages the region offers. To ensure success, remain adaptive and responsive to the evolving needs of your target market and the local economy.

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Richard is a presenter, producer, songwriter and actor. He was named the Limerick Person of the Year (2011) and won an online award at the Metro Éireann Media and Multicultural Awards (2011) for promoting multi-culturalism online. Richard says that the concept is very much a community driven project that aims to document life in Limerick. So, that in 20 years time people can look back and remember the events that were making the headlines.