PHOTOS Vacious by Sinead O’Brien enters ‘The Body Suit Era’ with launch of new outerwear collection

Vacious by Sinead O’Brien enters ‘The Body Suit Era’ with launch of new outerwear collection. Singer-songwriter Michelle Grimes, Richard Lynch, I Love Limerick, Influencer Chloe Koyce, Sinead O’Brien of Vacious and Sarah O’Callaghan pictured at the new Vacious Outwear collection launch at the Odeon Castletroy. Picture: Olena Oleksienko/ilovelimerick

Sinead O’Brien has introduced ‘The Body Suit Era’, a new Outerwear collection from Vacious, a new range of shapewear “meant to be seen”

In 2022, the Limerick social media influencer Sinead O’Brien, known as Sinead’s Curvy Style, announced the launch of ‘Vacious by Sinead’, a company which aims to empower customers to “embrace each and every curve”.

Vacious brings elegant yet functional shapewear and swimwear to the market. Suitable for women of all shapes and sizes, aligning with Sinead’s personal values of feeling confident in all your curves. With a unique range of technically constructed pieces & one-of-a-kind designs.

The support for Sinead, the brand, and the company could be seen as excitement and anticipation built in the Odeon Cinema, Castletroy, where Sinead and Vacious announced the new range of outerwear.

advertisement

Speaking with I Love Limerick at the launch, Sinead said, “I am so excited, we have moved to outerwear and this is huge for us. As a brand, I started in 2022. We have moved on and created the most stunning line of shapewear.

“Up until now, everything has been underneath making us feel good and making us feel confident, but now this is shapewear made to be seen and that is exactly what I have created in this bodysuit campaign.”

Since its conception, Vacious has gone from strength to strength and the company founder spoke about how the fast growth of the company has helped them adapt quickly.

She told Richard Lynch of I Love Limerick, “I just saw a space in the collection for outerwear and it really was that time to create something that could make people feel just as good as they felt when they were wearing their shapewear, kind of just mix the two together, which is what we’ve done.”

The launch of the new range is accompanied by a campaign across Odeon Cinemas in Ireland, with Sinead saying, “It’s crazy to think that we’re launching in the cinema of all places.”

“We are going to be featuring across cinemas nationwide over the next few weeks, which is just phenomenal,” she said about the advertisement.

The new range launches on Monday, April 29 and will be available on vacious.ie with Sinead adding, “I can’t wait to share it with the world.”

Read more about Sinead O’Brien

Pictures: Olena Oleksienko/ilovelimerick