Business
The Pudding and EY unveil The Power of Brand and Finance for Scaling Irish Business
The Pudding and EY unveil The Power of Brand and Finance for Scaling Irish Business. Ronan Murray, EY Ireland Partner Corporate Finance – Strategy and Transactions, Gillian Horan, CEO of The Pudding, Mark Hegarty, Mark Hegarty EY Ireland Assurance Partner. Photo Credit: Tom Scott.
The Pudding and EY hosted successful The Power of Brand and Finance for Scaling Irish Businesses event on February 21
The Pudding, an award-winning branding agency headquartered in Limerick, and EY, a global leader in financial consultancy, successfully hosted The Power of Brand and Finance for Scaling Irish Businesses on February 21st at The Strand Hotel in Limerick City.
The collaborative event shed light on the symbiotic relationship between branding and finance for Irish businesses and organisations looking to scale for success and saw attendance from some of the West of Ireland’s most budding entrepreneurs, business leaders, and industry experts.
Gillian Horan, CEO & Founder of The Pudding, took to the stage to delve into the power of brand, emphasising how a robust brand identity can drive financial success for businesses looking to scale. Her presentation resonated with the audience, highlighting the importance of brand authenticity in today’s competitive market landscape.
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Ronan Murray, Partner Corporate Finance at EY Ireland, provided invaluable insights into finance for scaling Irish business, laden with practical strategies for leveraging finance to scale effectively while harnessing the power of branding to unlock growth opportunities.
The event also featured a dynamic panel discussion moderated by Gillian Horan, featuring panellists, David Wallace, Director of Strategy & Operations at Hibernia Homecare, and Paddy Finn, CEO of VIOTAS – two leaders who have seen the impact of brand and finance to fuel business growth. The panel explored topics such as the role of branding in business, brand development, and strategies for realising financial growth.
“Yesterday’s event demonstrated the notable shift in the world of business and finance, signalling a growing recognition of the pivotal role of branding. The panel discussion proved the increasing importance of brand identity in building brand equity and its emerging, and critical, prominence in boardroom conversations,” Gillian Horan CEO of The Pudding said.
Mark Hegarty EY Ireland Assurance Partner said, “We are delighted to have collaborated with The Pudding on ‘The Power of Brand and Finance for Scaling Irish Businesses’. It was a fantastic opportunity to explore how branding and finance intersect to drive growth for Irish businesses. Together, we’ve provided valuable insights to help businesses navigate their journey towards success.”
The event received enthusiastic feedback from attendees, who praised the quality of content and the opportunity to network with industry peers. Moving forward, The Pudding and EY remain committed to empowering Irish businesses to unlock their full potential through strategic branding and financial expertise.
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